In the recent years, radio popularity has increased immensely. The modern world has brought technology which maybe has increased the popularity of online music streaming but despite all this radio has gone extinct. It draws a multitude from the region their wavelengths reach. Radios may have shorter wavelengths than the likes of iTunes, television and other medias but they are more relied upon by most people, and around the world most people opt listening to radios rather than other medias. We have to admit that there are platforms which are irresistible like YouTube, the ability to stream any song you had like any moment that has seen more teens rush to the platforms but radio is fantastic. Despite the rising and the growth of technology radio resurgence continues to grow each and every day. There are several factors which are attributing to that as discussed below.
The variety of music available on the radio
Most radio stations have some programs set for music, it is stupid to think that you know every music in the town and the album and that you can search it in the YouTube or maybe Tubidy, or other music downloads platforms. In the world of audios radio stations dominate, those hours a person gets a chance to listen to a new music. Also radio stations incorporate all groups; women, men, youths, the aged, children, religion and they play them music which very much draws their attention to the Radio. In the radio stations you most probably going to listen to a new music that you have never listened to and some you may like them, radios have some programs adage years’ music and of which you are going to like. This therefore makes people who were on that age bracket at the time like the program and actively make calls requesting for more hence enabling such stations’ resurgence.
Complexity of the radio stations to speak in ethnic languages unlike other medias most radios air in respective ethnic languages from where such people come from. This motivates some people to keep listening. These stations air news in their ethnic languages, with this most people from such ethnic group are able to listen and understand. It is right to say that most people around the world love listening to news in a language they hear and able to contemplate what is been said. This hence saws the popularity of radio stations rising day after day. When you go to Arab countries most people don’t understand and speak English so they prefer a media channel on which they understand. Stations like voice of America Kiswahili program is very much liked in East Africa as it covers news around the world in a language which they understand.
Cost of a radio is relatively cheaper
The cost of radio gadgets is cheaper to acquire; they are affordable to any social class. Most Africans, for instance, listen to radio stations because they can’t afford other media channels like television sets. Most African countries are developing and hence their economies are not stable which represents of the citizens in those countries. Radio stations don’t charge downtime charges like other medias that you have to subscribe every now and then for you to access them. Radio stations are also cheaper to advertise with, though like any business they concentrate on profit, radio stations don’t charge much to reach a particular desired audience. These makes most business persons chose radio stations over other channels hence enhancing radio resurgence.
Radio stations also have a profound personality who host some storytelling programs making them very real and thrilling. These stories attract more people and make the session very interactive. Snap judgement is a podcast and a storytelling series of program aired and distributed by WNYC studios, it is hosted by Glynn Washington. The program is eight years old as still seems to live yet another day. Glynn attracts every on, people have to listen to snap judgement whether in their cars or in their homes.
Flexibility of radio stations is another factor which has brought about their resurgence. Though they don’t visualize, their flexibleness, vivid description and contextualization of events makes them exist a longer as people can keep getting into radios. With changes of activities around the world affecting media radios are not much affected enhancing them to last longer. Radio stations can renew their programs every now and then to fit in the public demand, unlike other medias. It is easily done hence making them to attract with more people.
Radio programs are very interactive in most cases these programs are the problems affecting the society of which the people chooses the topics of discussion of that particular day. in this case it makes clients and listeners more actively involved hence in each and every day a radio station will have new audience and participants.
Conclusion
Radio stations has dominated the world of communication; it is evident that radio is media which is unique in its own way. Though radio wavelengths may limit the number of audiences it reaches, radios remain a very reliable media among most people in the world. Despite changes in technology bringing in more accessible and available medias radio always finds a way to remain relevant, it can undergo changes in programs so that to fit in the market. A radio can renew itself anytime it feels that it is not doing well hence reaching more people and it starts thriving again.
References
1. Oppenheimer, Mark. ” NPR’s Great Black Hope”
2. Radio broadcasting systems; Digital Audio Broadcasting (DAB) to mobile and other portable devices
3. Snapjudgement.org
