Ritzer’s concept is quite accurate since it describes many sectors in the economy. Clients expect fast and efficient services. Federal agencies are often criticized for slow or lackadaisical services. For instance, many Americans complain whenever their visas or driver licenses are delayed. Similar sentiments are visible in other areas of the world. People want their needs to be met within the shortest time possible. Hence, McDonaldization will continue to impact different industries during the provision of goods and services (Ritzer 2). It is vital for companies to learn how to improve their internal processes and procedures.
In addition, Ritzer’s concept is practical since consumer needs are more important than organizational capabilities. Companies must consider customers’ tastes and preferences before offering goods and services. Franchises are especially pressured to offer the same caliber of products regardless of the location. McDonaldization enables firms to adopt standardized, automated processes (Ritzer 3). Predictability creates brand loyalty since buyers are guaranteed of high-quality goods. It is imperative for business leaders to embrace modern technology. Human deficiencies can derail the existence of calculability. Some businesses have suffered irreversible reputational damage due to mistakes on the part of workers. All promises made regarding quality and reliability should be upheld.
However, Ritzer’s concept places high demands on workers (Ritzer 4). Employees are often required to work faster under great pressure. Dehumanization of the workplace increases the potential for errors. Besides, McDonaldization has led to higher levels of unemployment. The preference for machinery has caused manual workers to lose their jobs. Some people have also quit due to pressure at the workplace. Consequently, McDonaldization seems to harm the morale of workers regarding their jobs. Ritzer’s concept should be regulated to ensure fairness to both employees and employers.
Work Cited
Ritzer, George. "Theorizing McDonaldization." The Wiley‐Blackwell Encyclopedia of Social Theory (2017): 1-5.
