The hospitality sector is home to the company Tamims Fried Chicken. In the U.S. state of Florida, it is situated in Palm Beach County. The hotel's primary business is selling chicken, as implied by the name. To accommodate the variety of its customer base, it has, nevertheless, grown through time and added several more meals to its menu. Ten years into existence, it has served a wide range of customers. To evaluate its success, the company has been using a variety of financial and management accounting methods. Financial statements are used to measure the company's financial performance, liquidity, and strength. They serve as a reflection of the company's transactions of the business. It uses the balance sheet, the Income statement, the cash flow statement, and the statement of changes in Equity. It also uses management accounting techniques in costing and budget preparations.
Financial statements
Examples of financial statements that the business keeps are the balance sheet, the income statement, the cash flow statement, and the statement of changes of equity (Parker, 2007). The firm’s accountant first records all the business transactions using the double entry concept in accounting. It records journal entries for transactions. The journal entries provide information about which accounts are to be credited and which to debit (Phillips, 2010, p. 90). There business then transfers the debit and credit values to ledger accounts using the double entry concept that has an effect on two accounts for every transaction (Ellerman, 2014, p. 483; Linsmeier, 2011, p.411).  The balance of each account is calculated after posting the journal entries. The business prepares a trial balance at the end of each accounting period. Thereafter, it prepares the financial statements such as the balance sheet, the profit and loss account, and the cash flow statement. 
Illustration
The following is the firm’s financial statements as at 31st December 2016
Balance Sheet
The balance sheet gives a firm’s financial position at a given point in time. Its main contents are the assets, the liabilities, and the shareholders equity. Tamims Fried Chicken balance sheet as at 31st December 2016 is as follows: 
Tamims Fried Chicken 
Balance Sheet as at 31st December 2016
              Assets                                                                                                         Liabilities
  Current Assets                                                                      Current Liabilities
      Cash                                             45600                                   Accounts Payable   28700
      Accounts Receivable                     2300                                   Accrued Expenses     2200
      Prepaid Rent                                  4000                                    Unearned Revenue    900
      Inventory                                       12200          Total current liabilities                      31800
  Total Current Assets                         64100          Long-Term Liabilities                       62650
Long-term assets                                                     Total Liabilities                                94450
   Leasehold’s improvement  72000                                    Owner’s Equity
   Accumulated Depreciation (4000)  68000                        Owner’s Equity    
Long-term Assets                                 68000                    Retained Earnings           17250
                                                                                             Common Stock               20400
                                                                                             Total Owner’s Equity     37650
  Total Assets        132100                                         Total Liabilities and Owner’s Equity  132100
The following is the profit and loss account for the financial year 2016
Tamims Fried Chicken
Profit and Loss Account for the year ended 31st December 2016
         Total Revenues          208000
Less Cost of goods sold      102500
           Gross Profit              105500
Less    Expenses
            Legal fees                    2500
            Advertising                  3200
           Depreciation Expense   1400
            Utilities                         3200
            Interest Expense          2500
           Wages and saleries       37500
           Rent                               3800
            Other Expenses            14700
Less Total Expenses              68800
          Net Profit                     36700
Ratio Analysis
Ratios are crucial quantitative tools for analyzing business performance. They are useful to management, investors, and shareholders (Bujaki, 2012, p. 316). Some of their uses include the prediction of future performance and in the identification of internal strengths and weaknesses. The main categories of ratios are liquidity, efficiency, profitability, and solvency (Loughran, 2016, p. 1190) 
Liquidity Ratios
Current Ratio
It measures the ability of a business entity to pay its short-term obligations using current assets. A higher ratio indicates that the firm is performing well regarding liquidity (Berry, 2011, p. 84) It is obtained by the formula Current Ratio= 
For Tamims Fried Chicken: Total Current Assets= $ 64100
                                              Total Current Liabilities= $31800
The current ratio=  = 2.016
It indicates that the firm is performing well and has the ability to pay its short-term obligations.
Profitability Ratios
They measure a firm’s ability to generate profit from its operations. Their focus is on the return on investment in inventory and other assets. Creditors and investors can use them to gauge a firm’s return on investments and therefore make appropriate decisions can use them. They are related to efficiency ratios because they also indicate how a company is using their assets in the generation of profits (Cordis, 2014, p. 1161). The main profitability ratios are gross profit margin, the net profit margin, the return on capital employed, the return on equity, and the return on assets.
Gross Margin Ratio
Its formula is Gross Margin Ratio=  100
It is a ratio that indicates how profitable a firm can sell its inventory. Higher ratios indicate that the business is selling its inventory at a big profit percentage and is therefore desirable (Peavler, 2016).  A business with a high ratio will have more ability to pay operating expenses such as utilities, rent, and salaries. 
For Tamims Fried Chicken, the gross profit for 2016 is $ 105500 and the revenues is $ 208000.
The gross margin is  100= 50.72%
The business is performing well in this regard since it can generate 50.72% gross profit from its sales. It has adequate money to pay its operating expenses.
Profit Margin Ratio
Its formula is Net Margin Ratio=  100
It measures the percentage of net income earned from net sales. It indicates how well a business is managing its expenses relative to its net sales. It is useful for investors and creditors in determining the effectiveness of a business to convert sales into net income. Investors have an interest in the ratio to determine if the profits are sufficient for the distribution of dividends. A higher ratio is desirable.
For the case of Tamims Fried Chicken, the profit margin ratio is  100= 17.64%
For the food industry, this profit margin is desirable as it is likely that it will perform its competitors. It is because profit margin is industry specific as some will have higher profit margins than others because of the nature of their operating environment.
Management Accounting Techniques
They are techniques that involve planning, budgeting, project decision making, and operational measure of performance. It entails the identification, analysis, recording, and the presentation of financial information for use by the internal management. 
Costing and cost classification
Costing is a crucial component in management accounting. There are various categories of costs (Bjurklo, 2006, p. 38). They include:
Product costs vs. period costs
Product costs include direct materials, factory wages, direct labor, and factory depreciation.  Period costs include marketing costs, and administrative costs, among others. 
Fixed costs and variable costs
Fixed costs remain constant within a given output or sales levels. Variable costs change with varying productivity levels. They include direct labor and direct materials.
Sunk vs. opportunity costs
Sunk costs are historical costs that cannot be avoided by the current decisions. Opportunity costs are costs of potential foregone benefits.
Budget preparation
It is necessary for organizations to prepare budgets for the efficient use of the resources at its disposal. Both planning and control are essential in budgeting (McWatters, 2016). A budget is a plan that indicates a firm’s objectives and how the management should acquire resources to achieve the objectives (Blondal, 2003, p. 44). 
Budgets are adjusted for future expectations based on past experiences. There are various types of budgets including master budget, financial budget, operating budget, and sales budget.
The following is a sales budget for Tamims Fried Chicken
Tamims Fried Chicken
Sales budget
For the year ending 31st December 2017
Q 
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Total
Sales in units
6000
6500
7000
7300
26800
Price per unit
10
10
11
12
Total sales
60000
65000
77000
87600
$ 289600
Conclusion
Tamims Fried Chicken should make efficient use of its accounting tools to assist it in the management and decision making for enhanced profitability and efficiency. It is necessary for the business to employ a qualified and experienced accountant to help steer it towards achieving its goals and objectives. 
                             
 
    
References
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Bujaki, M. (2012). Industry Identification through Ratio Analysis. Accounting Perspectives, 
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Cordis, A.S. (2014). Accounting Ratios and the Cross-section of Expected Stock Returns. Journal 
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Linsmeier, T.J. (2011). Financial Reporting and Financial Crises: The Case for Measuring 
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Loughran, T. (2016). Textual Analysis in Accounting and Finance: A Survey. 	Journal of Accounting Research, 54(4), 1187-1230.
McWatters, C.S. (2016). Management accounting in a dynamic environment. New York, NY: 
            Routledge.
Parker, R. H. (2007). Understanding company financial statements. London: Penguin.
Peavler, R. (2016). What is the Gross Profit Margin? Retrieved from 
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Philips, F. (2010). Creating Early Success in Financial Accounting: Improving Performance on
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