The Development of New Technologies
The development of new technologies has increased due to technology worldwide. The behavior and perspective of people toward globalization have altered as a result of new businesses with revolutionary concepts (Weiblen & Chesbrough, 2015, p 67). One of these businesses that affects how people interact with technology on a daily basis is Google. The business was founded in 1998 as a Ph.D. project for two Stanford University students. Today, it is a multinational corporation that provides a range of internet-related services. It now holds the highly prized distinction of being one of the most valuable brands. The company is headquartered in Mountain View, California but have other strategic offices in different countries (Martinez et al., 2017, p. 682).
The Fast Growth and Innovation of Google
The company has undergone fast growth due to its diversification approach in its services and products. Ranging from software programs, the company offers products and services to a wide variety of consumers. Its growth can also be attributed to robust innovation that the company has facilitated among its employees (Ghemawat, Gobioff, & Leung, 2003, p. 30). The company is famed for being at the lead in the development of new products and services as well as new technologies.
Revolutionizing the Search Engine Market
Google was the best choice because of several reasons. First of all, the company has revolutionized the search engine market (Lazer, et al., 2014, p. 1203). In the process, the company led to the creation of new products such as search engine optimizations which have increased the revenue the company earns. This approach has initiated a whole new level in advertising and in the process creating new avenues for employment for thousands of workers. The company also invests in the youth through competition and programs (Cilibrasi & Vitanyi, 2007, p. 24). These programs are mainly directed towards capacity building for young people. Google Academy offers high-end training to participants on the different products and services the company offers. The company has also developed a diverse platform for further learning on its websites.
A Conducive Environment for Innovation
Secondly, the company is also known to provide the best facilities to its employees, providing a conducive environment for innovation. In the office complexes at its headquarters, the layout consists of a friendly infrastructure that includes social halls with games as well as cubicles for power naps (Barroso, Dean, & Holzle, 2003, p. 27). This is necessary for the employees to be fully engaged and ready to offer their best. It seems that the company is focused on getting what an employee offers and not how they offer. This breaking down of traditional office protocol has increased the flow of ideas, which has consequently increased the level of innovations in the company (Choi & Varian, 2012, p.7).
Innovative Products with Social Impact
Thirdly, the company is focused on the innovation of products that have a social impact on society. The company has developed an integrated mapping system that can easily help one find the correct direction with the use of a mobile phone. The application commonly known as Google Maps has had a huge impact in assisting travelers to find directions in foreign places. Groundbreaking innovation known as Google Earth offers the latest satellite images of different locations (Duranton, 2016, p. 30). The company is in further progress of developing a technology that would assist in the production of driverless cars. This would offer much-needed assistance to physically challenged individuals who need help. The technology is aimed at enhancing maneuverability of cars on the road without the use of human effort. These innovations have put the company at the forefront for championing a better society.
Innovation: The Key to Google's Success
Part Two
The Importance of Innovation
The success of any company squarely lies on its ability to innovate new products, services, processes, or technologies. The world is changing fast partly due to the internet revolution as well as globalization. This, therefore, calls for different companies to be at the forefront of the development of new products (Pendyala & Bhat, 2014, p. 37). From its inception, the company has always been way ahead of the pack in matters of innovation. This has positioned the company at a vantage point to succeed more than its competitors. The company's mission states that the company aims to unify the world's information and make it entirely accessible and useful. This universal approach towards products has seen the company achieve several strides towards the achievement of its mission.
Innovative Products and Services Improving Lives
Through its commitment to developing applications and services aimed at improving the lives of society members, the company has created innovative products and services. This has seen the company organize physical locations as well as digitize maps, which are necessary for travelers in new places. These have eased the movement of an individual from one place to another. The company is well in focus of achieving its goals of enhancing the access and usability of information for different people everywhere in the world (Steiber & Alänge, 2013, p. 244). The company has been at the forefront in the development of new technologies aimed at easing driving. This has been through the development of driverless cars that would ease traffic as well as ensure that physically challenged individuals can move from one place to another easily.
Rapid Growth through Innovation
Although the company has grown through acquisitions, the rapid growth has been through its dedication to innovations. This has left its competitors to catch up as it takes an enormous market share that has made it impossible for them to compete. In acquisitions, the company has been keen on focusing on start-ups with the best ideas as well as new products and features (Barroso, Dean, & Holzle, 2003, p.29). This has, therefore, ensured its horizontal growth through buying out competitors. This has been facilitated by its growing financial muscle that can offer start-ups deals they can never refuse.
Conclusion
In conclusion, Google is the perfect choice for the company due to its diversity. The company has grown ambitiously to overcome stiff competition that it faced. It has been at the forefront of innovation of new products and services. This has made it a market leader in the search engine market as well as open source product development. The company has invested heavily in the development of applications and programs that are aimed at improving the quality of life in society. It is important to note that the company offers most of its products for free but also provides avenues for program developers to sell their products on its platform. The company has sustained this level of innovation through investment in its human resource as well as the provision of a conducive environment.
References
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Ghemawat, S., Gobioff, H., & Leung, S. T. (2003, October). The Google file system. In ACM SIGOPS operating systems review (Vol. 37, No. 5, pp. 29-43). ACM.
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Martinez, F., Martinez, F., O’Sullivan, P., O’Sullivan, P., Smith, M., Smith, M., ... & Esposito, M. (2017). Perspectives on the role of business in social innovation. Journal of Management Development, 36(5), 681-695.
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Steiber, A., & Alänge, S. (2013). A corporate system for continuous innovation: the case of Google Inc. European Journal of Innovation Management, 16(2), 243-264.
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