In order to effectively market the products that target customers based on the age demography of 18-26. There is a need to ensure that the best advertising strategies are used. The product being new apparel, it is of great essence to use strategies that are meant to inform, encourage and prompt target customers to buy the product. The apparel consists of latest designs of both male and female wear that mainly targets the youth. An advertising strategy can be defined as a plan that is meant to reach and convince the target customer to purchase a product or a service. In the case of the new apparel, it is of great significance to ensure that the advertisements are designed to meet the sales requirements of the company. The following strategies will be used to effectively advertise the product.
Building a brand name and staying loyal to it
The company needs to come up with a suitable brand name that will help it market itself among the target customers who are made up of 18-26-year olds. The brand name could be Americana to convince the American market that the product is one of their own. From the brand name Americana, the company will be able to use other effective online advertising frameworks to popularize the product. Additionally, creating a unique logo for the brand name will instantly attract customers and creates some sort of persistence in the mind of the customer (Goldfarb, 2014)s. As a result, the strategy will help advertise the product successfully. The company has to ensure that the logo is designed in a way that appeals to the youths who make up the highest target market for the company.
Use of social media to reach a wide target market
This second strategy can be quite effective in reaching the target market and informing them of the launch of the new product. Remarkably, Social media as a marketing strategy is quite easy to use and inexpensive system that can be used for advertisements that are meant to help the company sell more. By using social media advertising strategies it will be easier to reach a very advanced level of marketing and customer engagement. This is because social media platforms make it easy for the customers to give their views concerning the product without having to spend much. Therefore, effective use of social media sites such as Facebook, Instagram, and Twitter can help popularize the brand and make more Americans switch from other brands (Goldfarb, 2014).
The most fundamental requirement for social media marketing is to create a page that tells the customers more about the product, offers, and mega sales. The page can also be used to post photographs of the products being advertised. Consequently, the target customers will be able to see the actual picture of the product they intend to buy. For instance, in case the company designs new sneakers for ladies, social media pages will be used to post images that customers can view to get the best picture of the actual product. Having a page in any of the social media platforms such as Facebook, Twitter and Instagram will enable the company to sponsor adverts at a small fee and reach a wide majority of target customers. The pages will also be marketed to ensure that they have more followers who will be waiting for the company to release a new product. Online marketing will come with lots of benefits such as the ability to reach more customers at the same time (Goldfarb, 2014).
Search Engine Optimization strategy
By using SEO as a marketing tool in a specific target market, the company's site or product will always be the first to appear on search engines based on certain keywords. There is a need for the management to understand a number of requirements that can be used to achieve marketing advertisements based on SEO. Apart from the basic technical needs such as having an account, the marketing department needs to come up with efficient keywords that can help in making the products popular. Also, search engines can be used to rank the products based on their quality. Therefore, Americana brands have to be designed with the best available qualities to improve sales (Aaker " Biel, 2013).
Promotional sales
The company can use the promotional advertising method to increase sales through promotions on specific products. For instance, the apparel can be offered in twos for the price of one to entice target customers to buy more. As a result of the promotional sales, the company will reach more customers and become more popular with its competitors.
Use of print and visual media
The apparels can be advertised in magazines, newspapers, and TV shows to help the company reach more sales volume. Since Americana is a product that is new, there is need to advertise in print and visual media to make the customers aware that the product exists and to inform on the outlets where the product can be found (Aaker " Biel, 2013).
Issuance of vouchers and coupons
One of the most successful advertising strategies is the use of vouchers and coupons. Evidently, coupons and vouchers can be given to most customers to encourage others to shop in the outlets and make the brand more popular. The challenges of online marketing include the lack of demographics that leads to group targets.
References
Aaker, D. A., " Biel, A. L. (2013). Brand equity " advertising: advertising's role in building strong brands. Psychology Press.
Goldfarb, A. (2014). What is different about online advertising?. Review of Industrial Organization, 44(2), 115-129.
