Using visual rhetoric to convey a message
Using visual rhetoric in conveying a message is important to convince the audience on a particular subject. In Eve Arnold's photo on page 335, one can observe the image of two students, one white and the other black, having quality time. The target audience of the image is students in mixed-race schools where discrimination is rampant.
The impact of discrimination in 1958
In 1958, the level of discrimination in the United States was very high. Amidst the attempt of individual leaders and movements to fight against color and race segregation, many learning institutions still experienced the phenomenon. This image illustrates the possible friendship between different races; amidst the fact that they are not from the same race, both girls seem to be happy. The author, therefore, aims at motivating students to embrace one another across all races.
The persuasive power of pathos
The rhetorical technique that the author has applied in the image to persuade the audience is pathos. The technique refers to an attempt by an author to convince the audience by invoking their emotions towards relating to a particular subject. In the image, the authors managed to draw empathy among students who are able to observe the happiness that both students feel. They are able to share their feelings, friendship, and ideas that are relevant to their well-being. By observing the photo, many students would feel that it is actually not a bad idea to socialize beyond the racial boundary. Considering the period when it was taken, Arnold managed to convince her audience that discrimination has no value, and instead embracing multiracial culture is beneficial, particularly in the school setting.
