Unethical advertising

In order to guarantee a market free from constraints, values and ethics are crucial. A variety of organizations have developed different codes of ethics and behavior defining how marketing and advertising tasks must be carried out. According to Azhar and Shah (2015), businesses with clear ethics and rules guiding their marketing operations, such as advertising, have positive public perceptions. On the other side, Ullah and Hassain (2015) argue that ethical advertising plays a significant role in preserving human dignity as well as society standards, particularly those relating to the rights of children. Advertising has grown to be a significant industry across all worldwide sectors, claims Schauster (2015). Most of these industries; magazines, televisions, newspapers and social media platforms depend on monetary inflows from adverts for survival. On the other hand some of these advertisement media and practices are considered to be unethical since they tend to go overboard. This has led to an uproar on the issues of invasion of privacy and public trust. Ullah and Hassain (2015) explain that currently, advertisements have deeply influenced the manner in which people look at their social positions and their environs. This includes their perceptions of crucial behaviors and actions. According to Schauster (2015), issues of unethical marketing are of great concern based on the fact that marketing plays the role of identifying predicting and satisfying the needs of the desired consumers while maintaining a profitable stand. There is need to analyze unethical advertising as a problem affecting global organizations enjoying local and international presence.

Problem Statement

Advertisements are considered as media of communication between a business and its customers of intent. It is therefore all-encompassing and has penetrated all aspects of life ()0. ()0 explain that current generations have not only become advertising savvies but also fully attached to different channels of advertisement. As a result, the effect of advertising and advertisements resonates in all aspects of human life in the society today. This ranges from their ways of thinking, how they make key product decisions, how they behave and the manner in which they have reframed previously upheld beliefs and values. On the other hand, the vast field of advertising has been at the center point of controversies based on the wider social problems it has caused because of the unethical stands upheld. Therefore, the purpose of this research is to make an analysis of the issues hindering ethical advertising as an efficient way of product marketing in the United States of America.

Research Strategy

A model made up of variables will be developed to act as a guide to the proposed research. The framework will include variables which are both dependent and independent in nature. The dependent variables to be exploited will include harm prevalence, lack of stakeholder satisfaction, issues of privacy enhancement and lack of proper value observance. On the other hand, unethical marketing will be looked at as the independent variable as shown below:



Dependent Variables Independent Variable



Lack of proper value observance

Harm prevalence

Unethical marketing

Lack of stakeholder satisfaction

Issues of privacy enhancement



















Research Methodology

The research will take the form of an empirical study aimed at analyzing advertising as an aspect of marketing based on its ethical perspective in the United States of America. It will make use of primary data collected by the use of questionnaires from the sample size. F-tests and variance of analysis (ANOVA) will be used to assess the significance of deviations in the selected variables. A simple factor analysis and principle content analysis (PCA) will be conducted for the purposes of this research by the application of a simple model of regression analysis of the variables under consideration.co-effects of variation; mean returns and sum of squares will be used as methods of capturing the results of the study.

A number of initiatives will be adopted for effective shortlisting of the variables selected for his study. For instance, focus meetings will be embraced as a way of ensuring that a more focused review is obtained. In this case, reviews for the groups selected from the companies of choice will be facilitated by the researcher. The first draft of factors will then undergo a piloting process. Factor analysis will be applied to the ethical issues in advertising under analysis by this study. Testing of hypotheses will be done by the use of a standardized path coefficient (r-path coefficient). In this case, the p-value of the r-path coefficient will be measured at a 0.05 level of significance.

Sample size

Primary data will be collected with the aid of questionnaires covering a population of 350 respondents. The respondents will be selected from three leading technological companies; Google, Facebook and amazon in the ratio 2:3:4.

Data Collection

Based on the fact that this will be an empirical study, structured questionnaires will be used in data collection. A total of 350 questionnaires will be administered to employees selected from Google, Facebook and amazon in the ratio 2:3:4.

Research Question

The study aims at finding answers to the following question:

What are the social and economic effects of unethical advertising on the morality of American communities?



























References

Azhar, N., & Shah, F. M. (2015). The Impact of Unethical Advertisements on Women Buying Behavior in Pakistan. International Journal of Scientific and Research Publications, 423.

Ullah, N., & Hussain, M. (2015). Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention with Mediating Effect of Word of Mouth: Case of Pakistan. International Journal of Innovation and Economic Development, 1(4), 49-69.

Schauster, E. (2015). The relationship between organizational leaders and advertising ethics: An organizational ethnography. Journal of Media Ethics, 30(3), 150-167.













































Appendix1: Questionnaire

What is the relationship between the contents of advertisement and the medium of advertisement?

Based on your own view, do you think your company treats its audiences of advertisement in a fair way?

What time does your company advertise its products on visual and audio media?

What products, ideas do you think your company needs not to advertise at the time stated in above?

Does your company scrutinize the content delivered to its media of advertisement before delivering it to its targeted audiences?