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Queensland tourism advancement 2016-2020 plan is a government strategy in taking advantage of on the essential tourism growth. Queensland is one of the largest states in Australia concerning land coverage with corals on its coastline for around 2000km. Its exports include meat, coal and metal ores, tourism is also regarded as the major export of Queensland because of the contribution to the State’s economic value.
The plan aims some of the important areas that are crucial for the growth of the industry and growth of shares in the market and endorse jobs accredited to tourism. With the investment as the forefront objective, prioritizing and giving room for investment will drive growth deal to greater heights. It will reassure more visitors to Queensland, yielding more jobs and overtaking the competitors, therefore, an increase in the economic value will be realized.
Also, there will be an expansion on the global infrastructure of Queensland to show the investors and the tourists that the State has the capability of handling the ever-changing demands of the tourists. The plan of how to seek the vision and attain the plan is well put underway as evidenced by the determinations of the government. An example, the government is financing the plan to meet its objectives, giving $53.5 million to the diligence for the improvement of Queensland and link with more republics such as Asia, other for investment attraction and improvement on transport and tourism networks with the State
Overview
The focus is mainly on tourism creating regions such as cosmopolitan cities, parks, islands, reefs and beautiful beaches that have given Queensland a repute globally hence showing the evidence of the progressive ideas. In the past few years, more departing guests from Australia has been noticed that the arriving or returning tourists. But of recent, the arriving guests have overtaken the departing ones giving the impression that the tourist’s facilities at Queensland and the infrastructure are hospitable and accommodative.
There is the strategic engagement of tourist destinations in Queensland comprising of the major airports such as Rockhampton, Gladstone, and Emerald which support tourism travel to the various destination. The Airports also offer defense service as they aid conveyance of military goods for better security of the tourists. Some of the tourist destinations include; the Whitsundays where there are Whitsundays islands, Fraser Coast, and Daintree National Park.
There are also tourists on transit in Australia traveling to Queensland. The sum of tourists on transit over around the past five years, it has been growing the number of people who close to the country. An illustration, in the year 2016, there were around 37 million transits on the international borders of Australia that led to an average increase of 0.5 transits per person. The major transit regions include; airports, international borders and destination regions such as Whitsundays and Fraser Coast. It shows that the plan of achieving the objectives of 2016-2020 tourism advancement plan is boring some fruits. The table below illustrates a summary of the data above;
Tourist generating regions
Departing tourists
Returning tourists
Tourist destination regions
Transit regions
Cosmopolitan Cities
Parks
Islands
Reefs
Beautiful Beaches
18.7 million
18.9 million
Whitsundays
Fraser Coast
Tropical North Queensland
Capricorn region
Gladstone region
Bundaberg North Burnett
International borders
Airports
Destination regions
Stakeholders and Roles
In the travel industry, lots of stakeholders exist, they consist of; the government, tourists and their agents. Additionally, community members where the tourists are visiting are also stakeholders. Conversely, the major two interested parties in the tourism industry are; the government and the tourist plus their agents. For example, the government as a stakeholder has a lot to do with the tourism activities being that it is the one in charge of the country (Reinhard Steurer, 2005).
Stakeholder group
Contribution to the plan
The government
Upholding law and order at the tourist journey's end regions and transportation.
Aid in the infrastructural expansion in all areas of the tourist regions for well-organized and effective transport linkage.
Identification and designation of places as formal touring sites.
Maintenance and restoration of the tourist locations.
Tourists
Paying wages during their tourist undertakings hence source of income to the industry
Generate creation of jobs within the industry.
Markets the country’s tourism sites outside the country hence making it easier for the plan to achieve the Asia strategy
Expansion of the infrastructure and also an increment of the tourist sites due to the demand.
Target Markets
The market subdivision is a procedure used in promoting that divides the entire market to subgroups of consumers according to their demand, tastes, and preferences. A market segment is made up of some individuals who have the same thought towards a certain agenda for example in consuming of a certain product, and such segments differ one another. Moreover, the individuals of the same segment respond in a similar way to the changing demands of the market provided that they have the same lines of thought (Gianna Moscardo, 2001).
An array of the Experiences
Teacher-learning involvements are styles of knowledge that tourist obtains while they visit diverse places in Queensland. Additionally, they serve as meeting points between what the tourists bring and what they receive from the touring places. There is an array of the teacher learning experiences in the tourism industry, but for this case, we will focus on two major experiences in the Queensland tourism industry.
Experiences
Location in Queensland
Type of experiences (natural/cultural/urban)
Stimulating personal understandings through continuous culture learning from dances
Southern gold coast
Cultural experience
The of nature conservation and personal courage
Daintree and Yalanji
Natural experience
Encounters of Operationalizing the Plan
Extension of some of the holidaymaker site zones for example where there is coal mining poses a problem since some of the places contain fertile soils for agricultural purposes especially the Central region of Queensland. The conflicts of agricultural land and resources are especially at the Golden Triangle that runs from the north of Emerald and to Springsure at the south.
Biodiversity is vital in any place that is a tourist region in national parks, the state forests, fish habitat areas, and marine parks give treasured assets for endorsing biodiversity (Hill, 2007). Such places contain a variety of lives with diversity regarding ecosystems hence luring more visitors to the regions. Within the objectives of the advancement plans, such places need conservation and rehabilitation so that the number of visitors to the country skyrocket to overtake the number of departing tourists (Natalie Stoeckl, 2006).
Infrastructural venture in the region especially the mining regions focused on the resources is a challenge since there are proposals for new mining operations. Such operations lead to the expansion of the mining locations limiting urban investment and also the infrastructural investment as per the plans of advancing Queensland. Such resource activities reduce the availability of land for urban development hindering investment growth.
Recommendations
The endorsements subsequently have their explanations as shown below.
Recommendation as to how the plan can be enhanced
Justification
Queensland should integrate with more countries and expand its tourist territories outside and within the country.
Proper implantation of targeted Asia strategy to the regions of Queensland. However, it should target connecting other continents such as Europe for market capitalization
Collaboration with communities on agricultural lands located near tourist sites for territory expansion by relocating them to other places.
Stress on infrastructural development within Queensland and those that interlink the State with other counties.
The stakeholders should focus on infrastructural development such as road networks and aviation within Queensland and outside.
Such development enables easier movement of visitors to their destinations in Queensland such as Fraser coast and back to their countries.
Improvement and Implementation of a diversified number of TLE experience facilities
There should be diversity in TLE facilities, for example, those ones used in cultural places such as Southern gold coast. This expands the learning experiences from diversified sources.
Involving the residents from the local communities to have diversity in various experiences.
Technology improvement and the services and output of the workforce.
The increment of the digital capabilities aimed at connecting tourist activities within and outside of Queensland.
There should be an increase in the workforce of the tourism sector to create more jobs as per the plan.
Conclusion
Progressing Tourism 2016-2020 plan is a government plan in capitalizing on the essential tourism growth in the state of Queensland. Given that Queensland has gained a high level of reputation within and outside the country regarding its tourism activities, there is a need for tourism advancement. The plan has fruitful outcomes from tourism since it creates jobs for example tour guides who assist in directing tourists within the region, photographers, resort managers, and attendants. Moreover, it attracts some investments hence sustaining the members of the communities.
The confirmation of the results of the plan is open in the systems approach evidence since it focuses while stressing on the major areas that will move Queensland tourism to the next level. For instance the tourism generating regions such as cosmopolitan cities, parks, islands, reefs and beautiful beaches that have given Queensland a reputation globally hence showing the evidence of the advancement plans. Improvement of the tourist destinations and transit regions, the number of arriving tourists, has overtaken the number of departing tourists.
The strategy also has some stakeholders who are a group of people or organization who have a stake in any business. For instance, the major stakeholders are the government, and the tourists have different roles or contributions as briefed in the report. There are also market segmentations using various bases that are aimed at reducing competition and an increase in profitability of the industry. The visitors who travel to Queensland, gain an array of experiences both natural and cultural experiences as per the table provided in the report. Despite the objectives of advancing tourism in Queensland, operationalizing the plan is a challenge because of the problems in implementing some of the objectives as briefed above.
Works Cited
Gianna Moscardo, P. P. (2001). Evaluating different bases for market segmentation: A comparison of geographic origin versus activity participation for generating tourist market segments. Journal of Travel " Tourism Marketing. Journal of Travel " Tourism Marketing, v10 n1, 29-49.
Hill, C. M. (2007). Impacts of recreation and tourism on plant biodiversity and vegetation in protected areas in Australia. Journal of Environmental Management, 85(4), 91-800.
Natalie Stoeckl, R. G. (2006). The community impacts of different types of visitors: an empirical investigation of tourism in North-west Queensland. Tourism Management, v27 n1, 97-112.
Reinhard Steurer, M. L. (2005). Corporations, Stakeholders and Sustainable Development I: A Theoretical Exploration of Business-Society Relations. Journal of Business Ethics, 61, no. 3, 263-281.
