Branding Cities: Differentiating Unique Characteristics
Branding is a very ambitious activity as it involves developing a product and marketing it in a way that shows its unique features. These unique characteristics are what define the product for the intended consumers, and it forms a solid basis from where further developments may take place.
Paris and Rome: The Epitome of Romantic Getaways
Cities, just like products, are branded in a way that sets them apart from all the other cities. For example, Paris and Rome are well-known for being a spot for romantic getaways. This reflection paper is based on Kosnick's article on "Conflicting Mobilities- Cultural Diversity and City Branding in Berlin," and it compares the author's ideas with Georgiou's ideas in "Community Transnational Solidarities."
The Impact of Good Branding on Cities
Kosnick suggests that good branding tends to make cities desirable and the converse is true. When a city has a good name, it attracts people to choose to live in it. Generally, a pleasant town has factors such as job opportunities, housing that is good and affordable, available social amenities, and a fair climate. Branding a city is necessary as it boosts tourism in that particular area which reflects on the amount of revenue being collected from the tourists.
Berlin: A Historic City with International Appeal
Berlin is a historic city in Germany, which still has a few buildings from earlier centuries and museums that preserve its history. For instance, the Berlin wall, although torn down, is a magnificent historic construction that people from all over the world travel to view it. International appeal such as interest in culture, media, creativity, and technology brands the city as well as being diverse.
Conflicting Mobilities and Transnational Solidarities
On conflicting mobilities, I disagree with Kosnick's notion which implies that Berlin has mixed up the unique characteristics that it ought to be identified with. Branding is dynamic, and this means how a city is branded today may be different from the face it takes after a few years. Transnational solidarities as written by Georgiou refer to the mutual support that exists between states or regions that share the same goal. Georgiou's work concurs with that of Kosnick on the importance of diversity, and that means welcoming the cultures of other people not only from the same region but the rest of the world.
