The Impact of Digital Literacy
The application of digital literacy continues to make significant impacts in the lives of individuals and organizations in many ways. Various forms of digital knowledge such as Facebook, Twitter, and Whatsapp are being used to enhance communication among people and to increase their interaction across the globe. More significantly is the application of Facebook. Facebook continues as the most popular and frequently used form of digital literacy. At the age of nine-years I came to know about Facebook that is being used by many people mainly as the platform of communication. As a teenager, I joined Facebook primarily to broadcast my life over the internet and get to interact with others in different parts of the nation and the globe. Since then the current the number of Facebook users has doubled to 700M and me being one of the members.
The Urgency of Sharing on Facebook
At the age of nine I learned that Facebook creates a sense of urgency and the desire to share critical issues among people. As a result, individuals transmit information and get immediate feedback. Moreover, Facebook provides the inside perspectives of the faraway places through effective communication and posting of pictures of such regions. As a result, people get information about new areas through Facebook chats and messages. Facebook changes the way people view privacy since it provides all data of an individual. It has helped the security departments to know the profiles of individuals suspected to be criminal. Many enterprises and organizations continuously employ the use of Facebook since it enhances customer interaction, branding, and reputation management. Moreover, Facebook increases the influence of marketing communications among national and international traders. Facebook has impacted the lives of American politicians. Many American politicians use Facebook to share their agenda and to connect with the young voters. Consequently, the politicians use Facebook to determine their popularity that occurs through Facebook voting. Facebook increases individual's level of exposure in many sectors such as business, health, and tourism. I get more exposed through continuous interactions and communications with different people on Facebook.
Generating Leads through Facebook
There is a gathering of more leads through emails and by the number of likes on your Facebook page. Some individuals use Facebook to make a better living as they engage people in sharing and liking their pages. Creating a Facebook page helps enterprise firms lower their marketing expenses since it does not cost any amount of money. Consequently, I engaged in using Facebook since it is relatively inexpensive compared to radio, traditional print, or television. In using Facebook, an individual reaches the target audience on different issues. For example, at the age of nine, there was a child education program on Facebook that mainly targeted people who like child education. Many scholars use Facebook to interact with other scholars from different regions. As an active social media platform, Facebook drives the most significant share of referral traffic for many enterprises and organizations with over 40 million existing pages. The program received many likes and financial support from different investors and individuals. However, despite the significance of Facebook, there are severe effects such as increased cyber-crimes that continue to affect the data of Facebook users. As a result, Facebook enhances communication, interactions, and connections among individuals and organizations. Facebook has positively and significantly impacted all communication systems and should continue to be used.
