The 5th Annual E-commerce Expo & Conference
The 5th Annual E-commerce Expo & Conference will be held in Brooklyn, New York, on 6th February 2018. The event to be chaired by Amazon and E-tail aims at educating people on E-commerce, business development, and sales efficiency (“E-commerce 5th Annual Conference and Expo 2018”). E-commerce is the largest selling platform in the business world today, and having Amazon and E-tail chair the conference is an additional advantage for all entrepreneurs venturing in online businesses and seeking to learn on both online marketing and selling techniques. They are known to be the best online selling platforms. The audience is expected to be from all over the States with most people being startup entrepreneurs. This will include start-up entrepreneurs, those with already existing businesses and high-end business idols whom we all look up to for inspiration.
Sessions and Topics
The conference will be split into four sessions led by different personnel’s and covering different contents. In the first session, Zev Steen, who is a Serial Entrepreneur and an Expert Amazon Seller, will present on shopping and evaluation of products online and elaborate on how entrepreneurs would optimize their accounts on Amazon (“E-commerce 5th Annual Conference and Expo 2018”). The second session will focus on the strategies that E-commerce sellers must put in place, the kind of software required for online shops, and how to handle multichannel. The third session will be tackled by Menachem Rubin, who is an E-commerce strategist with E-tail. He will discuss on making the selling website successful and gaining sales from the website. The last session will be held by the Chief Executive Officers of Ptex Group and CA Marketing teaching how to handle business development goals, what are steps to achieving them and ways of avoiding business failures. After completing all the sessions, there will be a round table event, where interactions will take place. This will involve questions and answers, personal interactions, exchange of ideas and contacts. The round table will be a chance for me to give and get business cards and seek a mentor, whom I will choose dependent on lines of interest, their business growth and personal approachability qualities.
Attending Other Business Conferences
Having learned on the success of E-commerce and its position in the business world, I would also like to attend other business conferences, especially those that are more interactive. One of the seminars I would wish to attend is the E-commerce Berlin Expo that will mainly focus on online marketing. Every business is bound to fail if the marketing department is not vibrant enough. Marketing drives sales, and unlike physical marketing, where you meet the target clients’ one on one, online marketing would be more demanding. Online marketing involves an invisible client, whom you must appeal to without being stubborn or nagging. The Berlin Expo, with an agenda of tackling all info on online marketing, would be the best conference for E-commerce entrepreneurs. There are also some other business related conferences that I would wish to attend such as the New Jersey Regional Conference in Montclair State University on 24th February, Ignite 2018 on 24th February in Columbia University and Region VII Regional Leadership Conference on 2nd-5th March in Hempstead. I also seek to attend other online conferences such as Brand Marketers Insider Summit on 11th-14th March, which will be more cost-effective.
Preparation and Networking at the Conference
My interest in E-commerce heightens my need to be in attendance at the conference. This calls for early registration, space reservation, and purchase of necessities. Among my requirements will be a notebook, pens, and an audio recorder for future reference. I also plan to be early to ensure I reserve a front seat. Networking is vital during conferences. Though I will attend the conference with a few of my friends, I seek to make new friends and business counterparts. I will also attend the roundtable session, where all members will have a chance to interact, question, and find counsel from the others on different issues. Considering there will be entrepreneurs, who are not on startup levels, I will seek to sit with them to learn about the challenges and how they have overcome them in real life. Creativity is vital in business and is mostly sparked during such conferences.
Gaining Knowledge and Building Relationships
Knowledge is a vital investment, especially when you venture into a field you got interested. I seek to grow and develop as an entrepreneur, especially while doing online business. Discussing with like-minded people, who you share similar goals and visions with, is one of the steps I seek to take. It is a chance to learn new things, share experiences, identify with common challenges and seek solutions together. The conference will enable me to meet influencers and experts one on one, learn from them and seek their counsel on the things I view important. I also will tend to connect with people, whom I believe will be my mentors, tutors and maybe referral contacts once am in business. The visual part of seminars makes them more appealing as opposed to when reading books, journals, and articles. This is the place I expect to meet business affiliates, marketing experts, and partners and maybe after selling my idea, I would acquire investors from the same crowd.
Post-Conference Follow-Up
With my expectations and what I want to gain from the conference, following up will be necessary after the conference. It will ensure that I put into practice what I’ve learnt, and also I maintain the contacts I have get. The relationships I create during the conference will be of great help during and after my business startup. Having made a recording of the conference, I plan to keep rehearsing to gain more insight and deeper understanding of the content covered. I also plan to keep in close contact the people I interact with. Having raised the issue of attending other similar conferences with the network I create during the conference, I will ensure I follow up for updates of other upcoming conferences which we would attend together. I will seek a willing mentor from the group who will assist me in decision making and guidance during my progress. Considering the difficulty I feel about marketing; I will seek an opportunity to work as a volunteer with one of the established entrepreneurs for my chance to grow in marketing and understand the diversity of brand selling.
The Importance of Conferences
The dynamics of business and the rate, at which E-commerce is developing, necessitates the need for people to learn. It is important to understand the environment of the business and to be aware of what the business world is like before venturing into it. Therefore, it constrains the need for conferences, where people can learn from each other. Conferences are not only necessary for business people, but also for people in other fields as they all share a common goal and seek to share ideas. Scholars, academicians, scientists among others also have conferences set for learning and interactions.
Work Cited
“E-commerce 5th Annual Conference and Expo 2018.” Eventbrite, 2018, https://www.eventbrite.com/e/E-commerce-5th-annual-conference-and-expo-2018-tickets-41515088748. Accessed 6 Feb. 2018.
