Enough with Clicktivism

Environmental activism has been broadly adopted by social media consumers, both wholeheartedly and quickly. This platform has effectively been adopted with the benefit of environmental movements in order to engage people with common interests on significant environmental problems afflicting our world, such as climate change. Social media also offers necessary updates on environmental problems to average citizens, increasing their curiosity as well as their desire to make a difference in issues such as water and air pollution, among others. For instance, it has given regular participants the ability to track water and air quality thus tracking pollution and degradation levels as well as sharing this information with others to promote environmental awareness. This environmental activism campaign seeks to transform the consciousness of the public regarding its contribution to supporting environmental issues through the input of the crowd which enables independent activists to rise and develop pressure points of the campaign as well as personal wearables and sensing hardware to hashtags.

Reasoning

The natural environment is a shared resource between all the members of the biosphere giving every human a responsibility to protect and care for the environment. This resource has constantly been put in jeopardy by the rapid expansion of our built environment from the need to meet the demands of consumerism and capitalism. Regardless of the urgency of the environmental situation throughout the globe, capitalist ideologies have continued to influence our behaviors to cause a step in the negative direction concerning environmental changes from the exploitation of natural resources. For this reason, in the modern age, social media has been widely exploited as a platform to provide a means and space for the public to directly participate in influencing or prohibiting past decisions about the environment. In the past, governments and powerful corporations made environmental without the participation of the public making it unfair for the other stakeholders of the natural resource of the environmental.

While the social media tool has been beneficial for the public to influence environmental decisions, the public has become obsessed with its role in contributing to the debate. This has led to the public forgetting its role of doing what each person is expected, to ensure that this natural resource is preserved. Social media has been effective in ensuring that all members of the public take up their role to fight unfair judgments by the government or large corporations regarding environmental issues. ‘Enough with Clicktivism’ is aimed at reminding every citizen that they all have a personal role to play to ensure that the natural resource of the environment is protected for their sustainable exploitation. This activism campaign seeks to remind everyone to play their role in ensuring that the resources are protected from a personal level all the way to the national level which calls for the involvement of large corporations and the government. The campaign goes beyond asking the people to participate in national and communal debates regarding the environment as a shared resource asking them to directly play their role in safeguarding and preserving the environment for future generations.

Goals

The goal of this activism campaign is to use the opportunity provided by technology to encourage people to change their behavior concerning environmental preservation. In the past, activism through social media has contributed to the participation of the entire public into environmental issues leading to public awareness of environmental issues promoted by the overexploitation of natural resources. Through social media, local environmental challenges have been solved through the connection and involvement of the public to problem-solving of environmental issues on a communal scale. It has contributed to a revolution in our communication style encouraging the emergence of new trends and inviting the stakeholders to engage in the issue. The result of this has been a shift due to the incorporation of the public through social media to augment the collective voices of the society and effect change.

This activism campaign aims to use the opportunity of social media and technology to encourage people to do their part in ensuring that the environment is preserved since it’s a globally shared resource. By inviting people to do their role on social media, members of the public are constantly reminded that it is their responsibility to safeguard their environment and exploit natural resources sparingly. It also makes clear what the local environment challenges are inviting the general public to do the best to ensure that these challenges are overcome. The combination of the individual roles of all members of the public will contribute to a revolution regarding the environmental challenges and trends. Each and everybody’s role in safeguarding and protecting the environment as a shared resource is also made clear by this activism campaign encouraging the participation of more people.

Strategies of ‘Enough with Clicktivism’

1. This activism campaign exploits the opportunity presented by the technology of a highly connected public through social media to spread information and inform people about their responsibility in safeguarding and preserving the environment in a dynamic and rapid format. In so doing, the activism campaign establishes the public’s long-term involvement in the cause by constantly reminding them to read messages and click on links that remind them of this message.

2. Secondly, because the activism campaign exploits social media, the financial and budgetary restrictions are only limited to the material that will be used to communicate to the public about its role in environmental preservation. The internet provides a good source of information regarding the implications of not taking it up personally to preserve the environment. People’s reliance on social media for news and trends also helps to strategically ensure that this activism campaign bears fruit even regardless of the budgetary restrictions. Ensuring that the information provided on the activism campaigns social media page could be helpful in encouraging positive independent vocalization of the issue.

3. Social media can also prove to be a useful tool in this activism campaign where the public is asked to do its part in preserving the environment. For instance, due to people’s over-connection with friends and family through social media platforms, it could be used to prompt and pressurize the public to reach out to more people and encourage support during self-involving environmental campaigns. Through the use of hashtags, social media allows for the creation of visible pressure calling for the participation of each individual to the debate on environmental changes. This could also be used as an opportunity to reach out to more people interested in environmental change issues to reach out and participate thus making a difference in society.

Conclusion

Social media has provided a link between people through online networks providing the potential of involving all members of the public to participate in reversing environmental issues. The members involved according to this research include the public, the government, and the corporate that ought to interact thus sharing information regarding the healthy participation of the public. Its use allows for a wider reach to the public influencing more members to participate thus making shifts on environmental issues that affect this country. Finally, the collective participation of all members of the public would help to identify different ways in which both material and physical resources could help to match the earth’s system of resource allocation which includes the concept of use, re-use, and rejuvenate. It also encourages the full participation of the stakeholders of the society encouraging awareness and correct methodologies of slowly exploiting the shared resources of the environment.









































Bibliography

Qualman, Erik. Socialnomics: How social media transforms the way we live and do business. John Wiley & Sons, 2010.

Hinchliffe, Steve. "Helping the earth begins at home The social construction of socio-environmental responsibilities." Global Environmental Change 6, no. 1 (2006): 53-62.

Smith, Tom. "The social media revolution." International journal of market research 51, no. 4 (2009): 559-561.

Aula, Pekka. "Social media, reputation risk and ambient publicity management." Strategy & Leadership 38, no. 6 (2010): 43-49.