In the given analysis, the researcher aimed at assessing the community of exercise and fitness fanatics, most of who were within their youth age. The primary character of the community of interest was individual who spent a significant portion of their time on a daily basis exercising in fitness centers. From a demographic perspective, the study primarily concentrated on analyzing the young characters, most of whom were energetic, and driven towards attaining fitness goals.
In a bid to expound more on the fitness topic (discourse), the researcher utilized social media platforms such as Twitter, Facebook groups, and YouTube channels, as the primary platform for analysis. From a broader perspective, the researcher also analyzed fitness exercises, as well as lifestyles depicted by the researchers.
When breaking down the language, most of the fitness fanatics primary utilized a motivated and accomplished rendition, when they elaborated more on their fitness journey tracking back the set of accomplishments they have realized all through from day one. Their characteristic tone was jovial, as they were evidently proud of their achievements. In addition to this, the group was primarily motivated for having attained so much due to their persistence, determination, and confidence.
In the discourse, the truths of using steroids, as well as hormonal boosters were contested. Interestingly, the community of interested has for a while been polarized into thinking that steroids, as well as hormonal boosters, were essential for an individual to attain the acknowledged and desirable shape. The given aspect emerges from a spectrum of viewpoints, where steroids and boosters were observed to be essential elements that were necessary for an individual to realize their body fitness goals.
When assessing the pattern involved in the spread of the discourse, a series of reactions emerged to be the primary channel. How so? It has been long portrayed on the social media platforms, on private websites, as well as in the lifestyle features of well-known fitness gurus that steroids and boosters were essential for an individual more so a bodybuilder to realize the desired shape or mass he or she desires to attain. The given aspect was spread out throughout the fitness fraternity that even amateurs and novice exercisers would opt to rely on the supplements as the key strategy to realize their fitness goals.
However, there has emerged a group of modern-day fitness athletes who recommend the reliance on plant and animal protein, as well as the embrace of lifestyle changes as the primary techniques that are essential for individuals to realize their fitness goals. The feature has replaced the discourse that steroids and boosters are essential for an individual to realize their bodybuilding or body sculpture fitness target. In addition to this, the new school of fitness experts has vouched for the maintenance of discipline and commitment as the supplementary techniques to realize their fitness goals.
When analyzing the discourse, it was apparent that rather than being based on spontaneous reaction, most of the fanatics were driving towards a designed campaign that agitated for the abolition of reliance on steroids as the sole strategy to attain fitness. The aspect emerges from the fact that there was a massive promotion of anti-steroids exercise plans, an aspect that was famed by the utilization of the hashtag #saynotosteroids. The message was received well among most of the upcoming fitness gurus, as well as amateur and novice trainees who asserted that the use of steroids was, in fact, harmful to the athlete’s health, an aspect that most of the experienced fitness gurus rarely confessed, especially in their social media platforms.
The primary influencing platform was YouTube, especially as the social media provided a visual coverage on the disastrous effects that are associated with the reliance on steroids, especially among the young athletes. In addition to this, private websites and twitter also proved to be impactful in promoting the handle #saynotosteroids.
The content was freely produced, as it was built upon insight gained from the new school of athletes, who were hoping to transform the exercise fraternity, into a healthier and safer context. In their elaboration, steroids were perceived to be a cost both financially, and health-wise rather than a solution. Cumulatively, the message was appropriated as it was endorsed by different practitioners from diverse fields, such as nurses, doctors, nutritionists, as coaches, among others.
Winding up, the discourse was a perfect example of a change in communication practice. Through the reliance of the hashtag #saynotosteroids, most experts were able to create a viral theme that agitated for healthy and safe lifestyle choices among fitness athletes.
The discourse emerged to be democratic for it was cultivated by the contribution of various athletes, in addition to the fact that it addressed the fitness enthusiasts generally. It invoked a response from a wide base of fanatics from different backgrounds, all of whom were unified by one goal, to get fit.
To conclude, the information ethics related to discourse is that the viral campaign often portrayed different well-known steroid brands as examples to elaborate on the impact of using steroids. From a civility perspective, the depiction of the brand tormented most of its current users who were agitated to fight back against the #saynotosteroids campaign.
