The Show, Mr. Burns, A Post Electric Play
The show, Mr. Burns, A Post Electric Play, by Wilma Theatre explores the aftermath of the changes a society experiences after a catastrophic event brought down the electricity grid.
Partnerships with Corporate Organizations
The Wilma theatre has promotional measures put in place to attract the audience and increase the number of viewers at the theatre. Firstly, the theatre has a large number of partners. According to the information provided in the press release, the shows are sponsored by DoubleTree, The Sporting Club, Wyncote Foundation, Shubert Foundation, Pennsylvania Arts, The Philadelphia Cultural Fund, among other corporate partners. This partnership with these corporate organizations is aimed at promoting the play in the working class. Through the sponsorships, the people working or affiliated to these organizations are made aware of the play which increases the attendance.
Partnerships with Educational Organizations
The Wilma Theatre has also partnered with educational organizations. The main partners under this category include Hamilton Family Charitable Trust, The Philadelphia Foundation, The Zeldin Family Foundation, among others. Such partnership with educational sponsors promotes the play to the educators and learners in the region. This is aimed at increasing the attendance of young people.
Social Media Advertising
Most importantly, Wilma Theatre runs many advertisements on the company's social media sites. On Facebook, for instance, the theatre posted many promotional articles and clips of the play. This gave the general public information about the show and gave them a taste of the show. Additionally, it allowed the people to engage with the company and talked about the play. The promotional clips which gave a trailer of the play made people develop an interest in the show. From the platform, many followers commented positively about the play which increased the demand for the play. On Wilma's tweeter platform, the company provided information about the play such as the show dates and play clips. Similar information was provided on the company's Instagram page. On the Wilma's YouTube channel, the theatre provided a promotional trailer on November 6. This highlighted the climax of the play which generated over a hundred views. The trailer was to spur interest in the play. Wilma Theatre also runs a blog on their website. This blog provided information about the show such as the summary of the play and the producers. These advertisements promoted the show to the general public by giving additional information about the play.
Promotional Events
Wilma Theatre also carried out a number of events that promoted the play and increased attendance. For instance, the company provided free tickets for high school students in Pennsylvania. The issuance of free entry ticket to the play is aimed at increasing the attendance of the young people and create awareness about the plays to the young populations. The theatre also hosted a beer night on Friday, November 2 before the show. This gave the adults a chance to take free beer before the play. This was aimed at increasing the number of adults attending the play. On November 4, the theatre hosted an open mic event where the members of the audience showcased poetry and songs inspired by the show. This was aimed at increasing the interaction and promoting the play.
Target Audience and Marketing Strategy
Based on the promotional efforts employed by Wilma Theatre, the target audience is the general public, consisting of youth and adults from the city and the suburbs. The marketing strategy is a fit for the audience as it involves platforms and events that reach all the people.
