The SEO techniques

The search engine is a programming application that aids in the search for data found on the Internet by using a series of programs that incorporate these functions. Search engine optimization strategies, on the other hand, refer to the methods used by webmasters to boost traffic to their Google pages. It mostly entails making minor revisions to the website so that when viewed, these improvements seem to be gradual. Furthermore, when paired with other optimizations, they have an effect on web visitors in search results (Perez-Montoro, 2017). The SEO strategies are designed to provide the optimal results for the site's users. SEO techniques help a site standout regarding visibility of the search engines. However, the consumers are the users and not the search engines. The optimization techniques should apply to all sites despite the size and the content offered by the site. This guide gives the ideas on how to modify the Google site or the website for better results of the search engine. Creation of Accurate and Unique Page Titles It is vital to indicate the page titles making use of the title tags. This title communicates to both the search engines and the visitors what a specific page is like. This title tag is placed in the head tag of the Hyper Text Model Language (HTML) document. Consequently, there should be an exceptional title for every page on the website. The contents of the page title are usually displayed in the search end results (Courtney, 2016). The content of title head tag appears in the opening line up of the search results in the document shown on a search outcome page. Ideally, the text of the title is made bold when they come up in the site user's search query. This is important in assisting the users to identify the pages that are important for the search. The title of the homepage may contain physical positioning and name of the business. It is necessary to select the heading that tells about the subject of the content of the page. Therefore, avoid using vague titles such as "Untitled" or else selecting a label that barely compares to the components of the page (Shenoy, 2016). Unique title tags help Google to identify how the page differentiate from the others. The titles should be short, informative and descriptive. The page titles are a vital aspect of SEO. Make Use of Meta Description A Meta tag usually gives search engines a digest of what the content page is all about. Page header maybe a few words whereas a Meta tag of a page explanation may be a sentence or even a brief paragraph. The Google webmaster gives a guide to the application of the Meta tags duplicated, too long or too short. The Meta tag is put in the head tag of the HTML manuscript. Meta tags are crucial because Google use tags as snippets. Additionally, met tags might be used in the Open Directory Project is the website is listed there (Parry, 2013). Normally, the text contained in the snippet is bolded when they come up in the search query. The user gets a hint if the content display on the page equal what he is interested in. Use of distinct description Meta tags assists the users and the search engine especially when there are multiple pages on the domain. Modification of the Structure of the URLs To convey information easily, it is necessary to create simple to understand URLs. Creation of filenames and descriptive categories for the documents of the website helps in keeping the site organized and enhances better crawling on the documents by the search engines. Furthermore, it creates friendlier URLs for those interested in linking the contents. The site users may be discouraged by cryptic and long URLs that contain vague words (Perez-Montoro, 2016). However, it should be known that the URL can sometimes be confusing where users are unable to recite the URLs from their remembrance or developing a connection to it. Moreover, users consider that a part of the URL used is not necessary if it shows many unidentifiable parameters. Words in the URL appears in bold in the search query Relevant, Unique and Well-organized Content Google sites are best at crawling all categories of the URL structures although they are complex. Some of the search engines try to write the dynamic URLs as opposed to using static ones. However, if this process is done incorrectly, crawling problems emerge. It is again important to create one version of the URL to reach a document. This concept aims at preventing the users from approaching one document using two different URLs which might split the reputation of the content. However, if that problem comes up, creating a 301 redirect from the non-preferred URLs becomes the solution (Parry, 2013). Users should avoid using the root directory and pages subdomains accessing the same content. The content of the URL should be well organized to reduce complications to visitors using the site. Grammar and spelling is also a concern in the creation of the search engine content. Appropriate Use of Keywords The use of keywords is a very critical consideration in search engine optimization because the users find the products and services being offered. When people apply one word or two words search phrase, they are the initial stage of their research (Lyngbø, 2016). Google Ad Words Tool helps in analyzing the keywords, e.g., https://adwords.google.com and the SEO Book Keyword Tool http://tools.seobook.com/keyword-tools/ seobook/. Keywords are used to expand the search phrases by using; singular vs. plural, double words, acronyms, prefixes, and suffixes. Finding the Right Keywords 1. Determine what the current at potential customers may want. 2. Suggest a listing of keywords that might be relevant to the business. 3. Use tools such as the Google Page Rank to determine the competition in that search engine. 4. Always select the most outstanding keywords. 5. Ensure high-quality content used in the keywords. Table 1: Increasing the popularity of the link Share articles to other websites Create inbound links by sharing articles with other article register and websites. This article, however, should contain a link back to the main website. Take part in link campaigns Chambers of commerce, suppliers, and other businesses may add a link to their websites and link back to their official sites. Developing an interesting content Always give quality content that the users find important, e.g., create article directories, tools that individuals will use, guests blog etc. Convert numbers to a data story Pick numbers and develop an interesting story. When the readers read the article, they will link back to its source. Provide testimonials Testimonials are equally necessary if they are original and well crafted. Optimize the Use of Images Images provide a straightforward component of the sight. The "alt" attribute in images gives a chance to identify another transcript for the figure/image in case it is not viewable. If the site does not support images, the screen reader uses the alt attribute to give information about the picture (Parry, 2013). However, it is not advisable to use so many images for the content because the text links to the images would serve the same purpose. Optimization of the alt text and the filenames easies the image search by using tools such as Google Image Search to provide a better understanding of the images on the site. Creating and Earning Backlinks Backlinks promote the value of the site. Although traffic to the site is gained gradually, creating backlinks makes others know the hard work you have dedicated to the content. This approach increases the rate of discovery by those who have interests in the contents of the site (Lyngbø, 2016). Ads and blogs make the users realize that one has added new content to the site. It is also necessary to cultivate on the offline promotion of the site. For instance, the URLs of a business should be visible on the business cards or posters. In conclusion, the SEO techniques explained in the study above are very crucial increasing the traffic to a site. The webmasters are interested in building relevance of their search engines, and this aspect is only achieved by having many visitors to the site. Ideally, it is the quality of the content, the correct grammar, the ease of use and appeal to consumers that make the search engine to be preferred. References Courtney, T. (2016). 4 Tips for Writing Outstanding SEO Boosting Content. Google It, 205-209. doi: 10.1007/978-1-4939-6415-4_6 Lyngbø, T. (2016). SEO in the Age of Digital Transformation: What Every Business Leader Must Know. Google It, 189-194. doi: 10.1007/978-1-4939-6415-4_4 Parry, F. (2013). Google This! Putting Google and Other Social Media Sites to Work for Your Library20132Terry Ballard. Google This! Putting Google and Other Social Media Sites to Work for Your Library. Witney: Chandos Publishing 2012. 189 pp. £47.50 soft cover, ISBN: 9781843346777 Chandos Information Professional Series. Online Information Review, 37(1), 147-148. doi:10.1108/14684521311311685 Pérez-Montoro, M., & Codina, L. (2017). SEO for Content-Intensive Sites. Navigation Design and SEO for Content-Intensive Websites, 125-137. doi: 10.1016/b978-0-08-100676-4.00006-7 Shenoy, A., & Prabhu, A. (2016). Introducing the Google Tools Suite. Introducing SEO, 37-55. doi: 10.1007/978-1-4842-1854-9_4