Respect the confidentiality agreement and fail to report the case of the error and warning to the public about the battery problem to enhance the public’s informed preference consequentialism and focus on the rule utilitarianism.
Influence the design team to create another design quickly before the three months expected for the phones to roll out and replace the erroneous one before the particular phones are released in the market. This practice would influence the decision makers to follow direct utilitarianism.
Consequences
The management team might experience some loss in the company once customers realize the battery problem and are required to conduct positive cost-benefit analysis that would enhance its profit making.
It is possible for the company to lose customer trust once the information about the issue spreads to the public. The customer's willingness to pay for the particular phones will be based on the acquired knowledge about particular usage of the phone to prevent the overheating of the battery. By focusing on the ethical egoism, the company will fail to ensure saintly altruism, which might enhance its realization of the expected profit.
The company would focus on enabling preference-satisfaction utilitarianism once the decision makers consider the new design. Besides, customers will gain preference satisfaction by having access to phones designed well and focusing on their safety and well-being.
Customer’s autonomy
Autonomy of customers will be enhanced by the consideration of the new design which would have revised Mike's error in calculating the safety of the phone battery. Based on the mental experience, the new phones that would be produced based on the new design would meet customer needs. Besides, the correction of the particular error will enhance utilitarianism in the market.
