The Role of Audio Videos in Creating Awareness the Iranian Legacy through Local Media

Audiovisuals and the Preservation of Iranian Heritage


Audiovisuals such as radio, films, and television programs are the common heritage which Iran remembers past events. Audiovisuals tend to provide insights that are unique as far as past is concerned and forging into the future. Heritage connotes recent history that safeguards as well as shares to the generations for secure identity. It is a representation of belonging with a view of innovation and creativeness for the issues that will come by in the future. With the help of World Day of Audio Video Heritage, preservation of cultures was enhancing. The day in conjunction with the Memory of the World Program is helpful in managing an array of social, political, financial, technological, and threatening factors of audiovisual heritage. In fact, the theme of the World Day for Audio Video Heritage is discovering, remembering, and sharing the heights that the cultural practices. In this context, it is imperative for the youths of Iran to know and understand their heritage through audiovisuals. Therefore, the paper looks into the role of audio videos in creating awareness the Iranian legacy through local media (Barry 2014).


Showcasing Cultural Norms and Beliefs through Local Media


The local media like television programs can showcase the cultural norms and beliefs of Iranians of which was preserved by the performance on the World Day of Audio Video. Iran had traditional ways of performing things. The musical instruments and vocals, dancing, and live performance will only be learned when local media display them to people especially the youth. Most youths are accessible to audio videos through television programs, radios, and film that bring forth traditional songs and dance. For instance, Urtiin Duu is a conventional folk long song that can be discovered when displayed on the screen. When the youths hear and watch a performance, they learn various ways of doing things. In fact, in today's world, such performance and music styles have been threatened by technology whereby the world has gone digital in almost all sectors. Discovering of legends and heroes will inculcate the spirit of patriotism among the youths in defending the country in case of external attack by enemies.


Discovering the Country's Potential


The audio videos provide a chance of discovering the potential of the country. For instance, Iran is known for making missiles and arsenals. The discovery will help in preserving the country's competitive advantage over others. In the case of Iran, the youths will discover reasons behind treaties made with their nations during war times and results of them. The collaboration will neighbors will be of value as it will involve an exchange of ideas as well as tactics of conquering battles facing the countries together. The traits and belief of the state will be discovered by the youths courtesy of the display of audio videos. Films or television puts the happenings so practical that no need of inquiring from other sources or people. The importance of the World Day of Audio Video heritage to the youths of Iran is discovering the milestone the country has made for its stability till the moment. Therefore, the day has to be known to all the children of Iran through local media like radio as well as international press especially Facebook an example of social media.


Remembering the Past and Building Identity


Hard moments shapes people to intertwine to the commands of the situation. The youths of Iran can only be aware of hard moments their country has passed through just if preservation was done to the undertakings of the state. The theme of the World Day of Audio Video Heritage concurs with an impact of audio videos which is a remembrance of the past. The youths will remember how while still young the country was stricken by inflation thereby derailing economic performance. Memories of people who fought for independence will instill certain traits in them and change their perspective of viewing and responding to issues in life. The audio videos offer great remembrance due to their clarity hence influencing the perception of youths in general. Through the use of local media like radio such day can be commemorated by separating time for program entailing the day and its importance.


Sharing Experiences and Fostering Unity


The World Day of Audio Videos for Heritage presents an opportunity of sharing experiences together in a society. Iran is a war-prone zone thus property destruction, and loss of human lives are usually high. The day presents an opportunity for youths to hear and watch how the victims of war were dealt with the government. Not only the government but also good neighbors who pitied people who underwent suffering due to conflict. Iran encouraged togetherness in most of the people's undertakings like the building of a house. Natural disasters like hunger which leads to poverty affected most parts of Iran (Dağyeli 2015). However, the rich few who could afford something for the stomach shared with the malnourished unfortunate few hence communal harmony. The art industry was full of sharing as well as leisure time spending. It is only through the local media that this momentous day can be remembered for sharing the little that an individual had (Karam 2017).


Exploring Social, Political, Economic, and Technological Hemispheres


The development of a country depends on its social, political, economic, and technological hemisphere. The World Day of Audio Videos on Heritage has presentations that touch on all those pillars of the country. The social life of the nation will be known by different tribes and race displaying their cultural practices or singing in their languages. The structure and organization of people regarding leadership and position ranking in a community. The clan organization and roles of age sets in the society (Hanson 2016). The strength of the culture leaned on the family background as well as the clan. Through audio videos, youths will be able to gather and learn a lot concerning their people more so cultural context. The political arena has transformed due to the intrusion of European culture. The country had the upper hand in defending itself because specific people were designated to take care of communities under the ruling authority of village heads. However, such kind of leadership could not hold till now because of several changes that have taken place. All these can be made known to the youths through different media platforms.


Economic Transformation and Technological Advancement


Economic transformation has taken place in Iran past few years. Iranian economy remained stacked for a long time characterized by sparse and agrarian. 21st century came with fortune as it was transformed into a sophisticated and extensive economy. Different trade, investments, and policies were behind the transformation (Lehmberg 2018). In fact, Iran laid down its strategies on the way to tackle particular challenges that were barring its enhancement in growth. The milestone the country has taken regarding economy could be made known through a forum like the World Day of Audio Videos for Heritage with the use of local media like television and radios. During such occasions is when the head of the country could be able to read a report on the happenings of the nation and citizens inclusive of youths keep updated. The technological advancement of the country can well be stated through mass media and forum like this international one. It is of great importance when the youths are informed how people used to communicate in the olden days. The mode of transport and ways that different companies were running themselves manually then they will appreciate the impact of technological usage in today's life.


Enhancing Awareness and Skills


Audio Video media are so important that ignoring them lead to immediate failure in creating awareness of heritage to the youths. They are tools through which communication is made easy and accessible to vast majority of people. The picture captures the attention of people and losing pictorial memories are usually very difficult (El Naggar 2017). Youths of Iran can get appropriate information via the media concerning their heritage and be in a position to appreciate their culture. Radios will give out sounds or songs that were sung a long time ago for informative purposes. Ethics and moral standards required by the community will be communicated through audio videos and youths after that make informed decisions while performing tasks. Audio videos avail that opportunity of an engaging audience on the happenings. For instance, a war-film can be paused and an audience who the youths are asked what they could have done if they were in the same situation.


Acquiring Skills and Promoting Awareness


Skills are increased when audiovisuals are used in showing people's heritage. Reporting what sometimes happened back requires aspects of skills in organization of information to be presented. The presentation looks majorly on the physical appearance of an individual. When youths are watching or listening to a radio, they will be able to analyze and incorporate relevant, useful skills that will be needed somewhere in future like careers. Skills of self-defense if it is a war film. Tactics for attacking an opponent in case someone invades their residential territories (Skerrett 2015).


Benefits of Audio-Video in Sensitizing Heritage


Several benefits are accrued to the use of audio-video in sensitizing country's heritage. Citizens get to know different happening in the country and beyond courtesy of audio videos and that they are not caught unaware in case of invasion by external attackers. In the case of Iran, they help in molding the youth in preparation for future roles intertwined with the cultural norms and beliefs. Youths when left alone without being informed or told of the milestones the country has come from, they might make compromised and regrettable decisions that will influence the entire community in future times. Internal media like Facebook help inform people consequences of making unwise choices in global context with illustrative examples. Internet nowadays has revolutionized both getting and sharing information. Its cheapness and accessibility have enabled many people to get required information promptly. Audio videos provide an avenue through which mistakes that people make in life are learned. Errors can be engaging in dangerous deals with outsider whose work is spying after which does evil thing of hurting or killing the person (Hodkinson 2017).

Reference


Barry, T. (2014). Fostering Global Citizenship through the UNESCO Young Peoples World Heritage Education Programme.


Dağyeli, J. E. (2015, June). A Counter-Public of a Different Kind: Tajik Youth, Religious Authority and the Medialisation of Islam. In New Media Configurations and Socio-Cultural Dynamics in Asia and the Arab World (pp. 148-173). Nomos Verlagsgesellschaft mbH " Co. KG.


El Naggar, S. (2017). ‘But I did not do anything!'–analysing The YouTube videos of the American Muslim televangelist Baba Ali: delineating the complexity of a novel genre. Critical Discourse Studies, 1-17.


Hanson, R. E. (2016). Mass Communication: Living in a media world. Sage Publications.


Hodkinson, J. (2017). Creating Headspace: Digital Listening Spaces and Evolving Subjectivities. Music on Screen, 163.


Karam, I. N. (2017). 18 Arab Youth, Education, and Satellite Broadcasting. World Yearbook of Education 2010:" Education and the Arab'World': Political Projects, Struggles, and Geometries of Power", 233.


Lehmberg, L. (2018). Working with Music from Around the World. Engaging Musical Practices: A Sourcebook for Elementary General Music.


Skerrett, A. (2015). Teaching Transnational Youth—Literacy and Education in a Changing World. Teachers College Press.

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