The art of entrepreneurship

Seizing chances that have the greatest global impact is the art of entrepreneurship. The purpose of this laborious effort of trial and error is to create high-quality items that consumers will choose (Scarborough, 2011). As the foundation of a product's competitive advantage, intellectual capital has grown to be a significant component of entrepreneurship, claims Scarborough (2011). Entrepreneurs should concentrate on their efficacy and efficiency in providing the services they give, the products should have the best value for the money, and they should be practical and easy to use in order to produce competitive products (Scarborough, 2011). Products simplicity has been identified as the real quality of major competitive products in the world today. It has been defined as a journey of making of making products that are sensible, meaningful but effective in meeting consumer need. This paper analyses the art of products simplicity, the advantage of products simplification to the consumer and the market, and the drawbacks of products simplicity.
Advantages of simplicity
Simplicity emanates from complex thoughts and accurate market research. To achieve product simplicity, the producers have to make meaningful and quality products that are simple to use and operate. Achieving simplicity is not about making simple products, but it is a complex journey that relies on intellectual property to make non-complex products. The art of products simplicity has been part of the business plan of major companies such as Apple. According to Wong (2017), designing simple products can be hard, but once you achieve it, you can move mountains. Regarding products use, products that observe simplicity during production are simple and convenient to use. Taking Apple as a case example, consumer research indicates that the reason why people prefer iPhones and iPads is that they are simple to use. Simple products are characterized by clarity; this enables the consumers to understand the benefit of the products and what you are helping them achieve. According to Wong (2011), extraneous information or features make a product boring, and a consumer may lack interest in exploring rather good products. Automation is an achievement that comes with technology adoption, but it is also part of products simplification. Automation allows consumers perform many or huge tasks with a minimum amount of cognitive, conscious effort (Wong, 2011). Simplification reduces the options for the user to consider and give the users exactly what they require to meet their goal. This quality enables the consumer to save time and meets the intended goal in the shortest time possible. Reduced gulf execution is a quality that makes simple products preferred more that their complex competitors. Gulf execution is the distance or the gap between the goal and the means to execute it (Wong, 2011).
Products' competitiveness is the qualities that all simplified products have. When two products are placed side by side for a consumer to choose, simplicity is evidently better because the buyer will connect with the products without many instructions (Scarborough, 2011). According to Scarborough products that are simple to use and those that meet the consumer need with minimum effort are easy to market because they are self-appealing. For example, Android operating systems have more functionality, and they have an ease to ticker their functionality or develop their ability (Wong, 2011). However, market research shows that consumers prefer an iOS operating system which is more rigid and has restricted software development. The reason for this market behavior is that too many options on products reduce consumer trust; this option complicates products usage (Wong, 2011).
Disadvantages of simplicity
Achieving simplicity is a difficult process that may be time to consuming. The certainty of maintaining products potential is compromised while making it look simple to use. Traditionally, machines had many buttons and switches, and each had a particular function. Simplification is against the use of many controls and prefers a combination of tasks on a single control. This is a dangerous bet for consumers, especially in maintenance and repair. According to Scarborough (2011), the secret of entrepreneurship lies in making products with minimum or no risk. Complex products may be difficult to use but they are a sure bet for the consumer. Products simplicity does not consider consumers with specific needs (Toczauer, 2017). For example, in designing a remote control, simplification would be to reduce the number of switches. However, some consumers would prefer individual task for every remote switch. Apple products may have the best physical appearance and food applications, but it limits software development to suit specific type of audience (Toczauer, 2017). Denial of options in simplicity makes products difficult to repair, maintain or customize. According to Toczauer (2017), consumers prefer Android operating systems because it offers more features, and it allows user customization and user development, unlike the simplified iOS alternative.
Conclusion
Entrepreneurs aim at producing the most quality products that do not only meet the market demand but are sustainably competitive. Complexity and simplicity are two rivaling economic models that aim at meeting consumer preference as well as increase products' sales. Simplicity is deemed to be easy to use, clear to understand, direct and sensible. Simplification is however criticized for ignoring some key consumer requirements and being rigid to customization. Although simplicity is a proven business model, producers should focus on designing products that meet consumer needs.


References
Holloway, M. (2017). Embracing Simplicity in Products Design. GeekWire. Retrieved from https://www.geekwire.com/sponsor-post/embracing-simplicity-in-products-design/
Scarborough, N., & Cornwall, J. (2011). Essentials of entrepreneurship and small business management . Upper Saddle River, NJ: Prentice Hall.
Toczauer, C. (2017). Simplicity vs. Complexity: Which Design Sells Better in Marketing and Business? Geoskope. Retrieved from http://geoskope.org/simplicity_vs_complexity_which_design_sells_better_in_marketing_ and_business/
Wong, E. (2017). Simplicity in Design: 4 Ways to Achieve Simplicity in Your Designs. The Interaction Design Foundation. Retrieved from https://www.interaction- design.org/literature/article/simplicity-in-design-4-ways-to-achieve-simplicity-in-your- designs