Graphics involves visual statements placed on a surface and relates to creation of logos, charts and signs. Graphic design involves the skilful art of combining images, words and publications. This profession aims at adding aesthetic appeal, expressing theme and bringing out logical relationships in the page elements. Graphic design has evolved since industrial revolution as recorded by Meggs. The 26 alphabet letters were not sufficient to communicate efficiently. English men therefore started to develop new typographies. Therefore, images were brought onboard in collaboration with font styles such as San serifs. For instance, Quran was decorated by use of black ink and golden paper. Later, margins were drawn displaying variety of graphic techniques. The intention here was to help elicit spiritual feelings among the readers. Further playing cards have been designed with Kings, Queen, Knight to fascinate parties in the game.
In graphic designing the role of font type, style and size cannot be over looked since it communicates on behalf of the entire document. Experts pay attention to details to ensure that intended message is decoded with ease. All said and done any chosen font should meet some of the following conditions. First it should be easy to read. Second, a thorough understanding of where each type of font is used. Third, the audience and context within which the message is intended should not be overlooked and finally, combining and comparing fonts brings about a superb aesthetic value.
Magazines requires different font types depending on the content and audience. To start with when the designer aims at capturing ladies and gents, he/she chooses letters that are elegant, stylish and cool. For instance, in fashion and entertainment magazines. Some of the best choice fonts here are Didot, Monotype Modern, Still Time, Esquivel, relay bold, Lyon Display
In business and commentaries, the designer prefers fonts that seem serious but impressive. This helps in captivating the reader and thus elicit feelings of interest.
Finally, in lifestyle and technology, the designer chooses design-forward aesthetic which is clean with contemporary style. Examples of font styles include Buenard bold, English Towne, Lexicon, Trade Gothic.
To excel in graphic designing, professionals have selected at least 10 fonts to produce elegant designs. Helvetica which has a tight spacing as well as unique and simple display. Garamond designs best textbooks and magazines due to its bold and subtle type. Trajan has an authoritarian appearance and thus best in movie titles and law. Futura brings out efficiency and directness in designing and maximizes on space. Brickham ScriptPro designs text in an easily readable manner. Bodoni does perfect work in decorating texts and headlines through a combination of thick and thin strokes. Frutiger is easy to read from far and a good choice for display works. Gotham is a good choice in posters and flyers. Caslon provides wonderful aesthetic appeals in magazines through its variety forms. Rockwell adds a wonderful charm to the final product.
From the going discussion, it is clear that fonts help in communicating the content of a magazine as displayed in the cover. It also provides a link between abstract images and their actual meaning. In conclusion we are in agreement with designers who arguably insists that, a good font supplements a refined design with images, colours along with other visual objects.
