In this age of ever- expanding and unparalleled access to technology and information incomparable differences in the attitude and perception between generations is obvious. Elizabeth Segran in her article Your Guide to Generation Z: The Frugal, Brand-Wary, Determined Anti-Millennials offers a great insight about generations Z in terms of spending habits, clothing trend adoption, financial management, and on the future prospects of the careers. Elizabeth posits that generation Z is a different generation and has a unique outlook on life and the world as compared to their predecessors. Many companies face immense challenges thus spend most of their time studying the trends and the demands of generation Z. they are a generation that is more conscious about their spending habits, prefer to save before indulging in money consuming activities and insist on value and products that identify with their personal needs and preferences. Elizabeth believes that their unique habits and characteristics are because of the recession that compels them to create a secure future for themselves.
Elizabeth Sergan documents the detailed description of generation Z in a bid to help people understand and articulate the differences that exist between generation Z and other generations. Elizabeth in the article effectively manages to convince the audience that Generation Z is different from other generations using credible data paired with interviews.
The audiences intended for this article are the companies interested in the contemporary fashion trends, technology-based companies, financial management companies, and the employers. The title targets those that seek to understand this generation to get critical information that will help in the creation of products that will sell to generation Z. employers will find the article useful as it provides them with a guide and informs them on the preferences and attitudes the generation have about employment. Considering that Elizabeth covers an array of segments about millennials, the article is interesting drawing anyone as it provides insightful information about the changes evident in different generations.
In this article, Elizabeth uses a collection of examples to support her arguments and convince the reader on her claims. The examples provided give the impression that the writer has done extensive research on the topic. The examples provided appeal to the logos of the readers. Elizabeth makes a conscious effort to quote several experts on diverse issues concerning generation Z. For example, on the clothing issues, Kyle Andrew, chief marketing officer of American Eagle Outfitters posits, “They’re less brand-conscious and they are not spending as much as millennials do.” Similarly, Steven Lammerick, the founder and CEO of the Cirqle affirm, “Generation Z is more willing to hear a brand’s story when it is part of a narrative their peer is already telling” ”(Segran). Elizabeth provides direct quotes from various people, therefore, convincing the reader through facts.
The article uses both formal and informal diction this making it easy to understand and read. For example, in the passage, the writers shorten words indicating that it is an informal piece. Elizabeth states, “Like many of her peers, she doesn’t think of college as a relaxing period for self-discovery and navel-gazing.” Instead of writing she ‘does not’, she shortens the word to ‘she doesn’t’. While quoting Emerson Spartz words “They have the strongest bullshit filter because they’ve grown up in an era where information was available at all times” (Segran). Elizabeth chooses to include the word ‘bullshit’ in the piece. The choice of words indicated the informal and less serious tone presented in the document. While reading the article the reader gets the impression that it is not a serious research analysis, but an article aimed at giving an entertainment piece about generation Z. the writers writes for the third person point of view thus incorporating a formal tone. Elizabeth in the Document uses the words ‘They’ to refer to the subject of the topic. The third person point of view is common in formal writing indicating that the writer does not have any personal attachment to the subject. The third person point of view allows the reader to trust the writes argument as objective.
The tone of the article is friendly since the writer uses less sophisticated words to communicate to the reader. Elizabeth shortens many words in the article allowing the reader to feel comfortable and understand the article better. Elizabeth appeals to the emotions of the reader through using examples that resonate with their life. For instance, she uses Makino to describe how generation Z is responsible and cares about the cost of their education. Makino asserts, “But if you step off the treadmill for even a minute, you start accruing [interest] on your student loans”(Segran). Accumulation of interest on student’s loans s a problem that affects many people, this sentence allows the reader to identify with the struggles of generation Z.
In conclusion, Elizabeth provides an effective argument to support her claims in the article. She also employs the use of emotional and logical appeal to ensure that the readers understand the message and the re
Works Cited
Segran, Elizabeth. "Your guide to generation Z: the frugal, brand-wary, determined anti-millennials." Fast Company. Retrieved from: https://asons that make Generation Z different from others. www. fastcompany. com/3062475/most-creative-people/your-guide-to-generation-z-the-frugal-brand-wary-determined-anti-millen
(2016).
