Baby boomers are the largest generation in U.S history, having surpassed millennials by the time they reached mid-60s. The generation grew up during a period of great change in American culture, and they continue to have an influence on our economy.
During their formative years, they experienced events like JFK’s assassination, the Vietnam War and Watergate. They lived through a time of economic upheaval and ideological conflict as capitalism and communism fought on a global scale.
They saw the rise of mass media and were exposed to a wide variety of perspectives. They also had a wealth of resources that was unmatched by any previous generation.
As they grew up, they often had to fight for their rights and were influenced by civil rights activists. Some were even involved in the antiwar movement during the Vietnam War.
This generation is goal centric and self-assured. They believe in hard work and the benefits it can bring to them and their family.
Their beliefs help shape their work ethic and how they interact with others. They often see the value of community and are dedicated to helping their fellow man in a variety of ways.
Boomers are a hardworking generation and work long hours. They are also often the primary financial support for children and aging parents, which can leave them feeling stretched financially.
They are more likely than younger generations to be glum about their life overall, and a large percentage of them say their incomes are not going to keep up with the cost of living in the future.
One way to deal with this is to offer flexible spending accounts (FSAs) or health savings accounts (HSAs). Using FSA or HSA money for healthcare costs can reduce your tax bill, while still allowing you to save for retirement.
In the workplace, employers can also create multi-generational teams to increase innovation and productivity. The older members of a team are more likely to have a better understanding of their colleagues’ experiences and perspectives, which can help them to improve communication.
It is important for baby boomers to feel valued in the workplace, as they will be more productive if they feel that they are a part of something that matters. Employers should provide them with a supportive working environment that respects their individuality and allows them to express their unique interests and talents.
The baby boom generation also values relationships, connections, creativity and optimism. Taking the time to get to know them outside of the office will strengthen relationships and make for a happier workplace.
Providing them with opportunities to participate in activities that are fun, interesting and enlightening can make a difference in their happiness and work performance. For example, hosting a potluck dinner or inviting them to join a choir can bring them closer together with their coworkers.
They can also enjoy a day at the beach or visiting a local museum, which can help them relax and refresh their minds. They may even find that they are more creative in the office if they spend some time engaging in social activities with their colleagues.
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