The four cardinal virtues
Prudence, Temperance, Justice, and Courage are the four cardinal virtues (Fortitude). Prudence, also known as patience, refers to one's capacity to offer judgment between acts by employing appropriate actions at the appropriate time. Justice, also known as fairness, is the most important and comprehensive of all virtues. Temperance, also known...
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From Thomas Frank, The Conquest of Cool
1. What is the shared wisdom of how ads co-opted the counterculture (also known as the "co-opt thesis"), and what, in Frank's opinion, is the flaw in this interpretation? Contemporary advertisers have shattered traditional marketing conventions by co-opting narratives from various eras to communicate with audiences from that period to reintroduce...
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