The tipping point, as it is defined in the book, is when a little change causes the emergence of a significant impact; it is also referred to as a pin of great sensitivity. When anything shows signs of being contagious, it is considered to be on the verge of tipping. Additionally, the tipping point is identified when a significant event that will affect everything is almost about to take place. The principle of the dramatic moment governs this. Because of this, if the dramatic moment occurs, one may tell that the tipping point is likely to happen.
The ability of a message to have an impact is the foundation of stickiness. As such, it becomes difficult for such a message to be forgotten. The Stickiness Factor says that there are specific ways of making a contagious message memorable (Gladwell 31). The presentation and structuring of the information determines the level of impact that the information will make. One television commercial that depicts the element of stickiness is the MacDonald’s commercial that came with the slogan “I’m loving it.” The commercial was also a song by a renowned artist, Justin Timberlake which could be the reason why the advertisement stuck for a long time.
My belief is that the environment considerably affects the characters and intelligence of human beings. In my position, I acknowledge the role of attunement in the environment as a result of the importance it plays in relaying signals and warnings. The appropriate environmental factors ensure that we have both physical and psychological comfort. As a result, it is evident that the environment tends to affect human behavior. Additionally, the environment can influence the mood of an individual in that rooms that are well lit and organized can improve the sleep outcomes.
Word of mouth is a useful and valuable process that allows products to circulate. In this way, most people tend to believe the suggestions of their friends and family as compared to the other modes of advertising. Word of mouth has the reinforcing effect that can evoke emotion which is consistent with creating value. Additionally apart from just creating the buzz word of mouth also facilitates sharing of valuable information that will then lead to unique customer experiences. In this regard, products mainly circulate as a result of their merit and their impact on the customers.
Connectors are identified as individuals who know many people and have the unique gift of distributing relevant information to vast numbers of people. Connectors are important for more than simply the number of people they know (Gladwell 52). As a result, connectors play a major role in propagating a trend. Careers that connectors possess are related to always referring people to the right experts and services to solve their problems. Also, such people are likely to be found in networking platforms. They possess the skills of being able to connect with people make acquaintances.
A maven ought to have knowledge of different expertise sectors. Therefore, it would be difficult if an individual aspires to accumulate knowledge on only one sector. A maven is likely to be frustrated if they lack information in a particular aspect. However, just like experts, the mavens may specialize in accumulating knowledge of one subject, but they tend to share this information with other people. Mavens are really information brokers, sharing
And trading what they know (Gladwell 75). Such a person ought to possess information that others do not and therefore be on the frontline of effecting change in a particular aspect.
A good salesperson should be capable of persuading people on an upcoming project or idea. Such people should not only sell things that they mean to, but rather services products and ideas should sell without the intention of the salesperson. The salesmen’s are attracted to the chase of convincing other people to buy their ideas and products. Sometimes salespeople have the capacity to persuade an individual to buy others items that they did not intend to buy in the first place. For this reason, one can easily purchase products not because they require them but because of the resilience of the sales person.
From the evaluation by the information presented in the book, I consider myself as a maven. The assessment is based on the fact that it is the mavens that communicate to the connectors on what is about to trend. I tend to have collected information on various aspects and are eager to share with others. Some of the characters that identify one as a maven are the capacity to watch the trends and identify what is in consistently. In this regard am always eager to educate and not to sell. I take delight in the identification of the special deals that are available in the market.
An example of a sticky message is the fact that the movie theatres in the late 20th century offered popcorn that was full of unsaturated fats that has the capacity of clogging arteries. Although people never took the message with seriousness, what made the message memorable was the campaign by the center for science in the public interest that the medium sized popcorn bag contained more fat than the animated big mac and fries, bacon and eggs breakfast combined with a steak dinner with all the trimmings.
For a message to be necessarily sticky, it has to be presented with a simple yet comprehensive manner. Additionally, the message has to be exceptional regarding the content such that it surpasses the expectations of the intended audience. Another thing is that it has to be concrete such that a vivid picture is painted at the moment the message is portrayed. Advertisers have to fulfill these features in addition to being credible and emotional to he expected an audience. As such it has to be factual and also it should make the intended audience feel something such as joy sadness, fear or even pride. Conventional advertisers have preconceived ideas about what makes an advertisement work: humor, splashy graphics, a celebrity endorser (Gladwell 89).
Children’s TV is an important medium for delivering significant content of the information as compared to books. In such a medium, the children have the chance to interact with images and sounds as well as other appropriate characteristics that tend to be more efficient than what is learned through books. Television tends to have multiple formats that facilitate triggering of the children’s various senses. The first was the idea that the more kids are engaged in watching something intellectually and physically the more memorable and meaningful it becomes (Gladwell 129). Another aspect is that children TV is more interesting; watching comedic on TV and sporting events are more interesting as compared to reading them in books.
Having a friendly relationship with a boss allows one to enjoy their work more. As a result, it is possible to work harder and get more done. Although bosses are advised to keep a professional distance from their employees, being friendly will considerably increase the productivity from the subordinates. However, there is the need for regarding professional relationships with intelligence by setting the appropriate boundaries. Being friends with the boss enhances the levels of responsibility compared to what they think.
There are several reasons why some people pick up smoking habits while others remain clear. The main reason why people get the habit is the same reason why others stay out of it. The primary reason is the influence of peer pressure. Since most people are conscious of what others think about them, then it is easy to be influenced into taking the first cigarette. This kind of mentality drives people into becoming smokers. Influence by prominent people may also play a role into an individual becoming a smoker.
In regard to the nature vs. nurture debate, it is true that the environment plays a significant role in shaping the behaviors of the children as compared to the aspect of personality and genetics. In the case of fraternal twins raised in two different environments, their behaviors may be considerably different. This implies that although the genetic makeup of the two children may be similar but the environmental conditioning will impose different actions result in them being different. Nature and nurture both play significant roles in a person’s development. However, the environment shapes in a much more dimension the influence on an individual’s life.
A successful epidemic occurs as a result of interaction of three main factors: the idea or product being spread, the environment and the people spreading the idea. However, the occurrence of an epidemic requites the involvement of people with a different set of social characteristics. A great idea is not enough to reach the threshold of a tipping point. The roles of special people who are the mavens, salesmen and connectors are paramount in causing the epidemic. Therefore, will all the factors in place a small change can propagate to become a massive change that will tip the world.
Gladwell, Malcolm. The tipping point: How little things can make a big difference. Little,