The purpose of art in organizations is to educate, inspire, and remember those who are present. A piece of art employed in one organization might not function the same way in another. Most healthcare facilities are becoming more concerned, and more organizations are looking at the usage of art (Jones, 2014).
Healthcare Facilities and the Usage of Art
It forces them to hire specialists in the field of art, like curators, to provide knowledgeable guidance on the selection and use of artworks (Jones, 2014). Proper advice from these experts can help choose the best artwork to meet the goals of the organization, customers, and employees. For further understanding, Beglin Pharmaceuticals Company opened a new branch in New Hampshire and sought professional help in using some artwork within their organization. This paper, therefore, explores the company profile, analyses an art curator’s professional report, and identifies some pieces of art that could achieve their goals.Beglin Pharmaceuticals Company Profile
Beglin Pharmaceuticals sells and supplies drugs across many states within the United States. Having operated for around ten years in the health sector, they have associated their business with tactics that gain customers' trust by doing away with intermediaries. Their original branch had its location in Philadelphia, but the needs to stay closer to the manufacturers prompted their change of headquarters. Additionally, their staff capacity rose with the more branches opened in several states and cities. Statistically, they have employed approximately two thousand workers, make nearly one billion dollar returns every year, and rank among the top five companies dealing with drugs. These issues make their choice of artwork and guidance of a curator be of high profile regarding their feeling of prestige.Professional Report
Before Beglin Pharmaceuticals chooses the art to have in their New Hampshire branch, it is wise to consider the purpose of the art. Previous art inclusions in their other branches can be helpful in finding out the usefulness of art. In such a company, art functions to guide people in activities. As Jones (2014) advises, it can be a painting or sculpture bearing information about the organization. An example is a photograph showing customers where toxic drugs are kept as a warning for them to take extra care in such an area for their safety.Choice of Artwork for Beglin Pharmaceuticals
Information on art should be simple to understand. Most organizations take quick steps when setting up the works of art. Poor considerations lead to wastage and may not deliver the right information to visitors. Beglin deals with drugs, and using artwork benefits its customers, especially the manufacturers and the hospitals coming to their stores for purchases and supply. Choosing the right artwork demands artists' knowledge to avoid accidental misuse of funds (Jones, 2014).Comparison between Paintings, Sculpture, and Photography
From the above overview, the remaining objective is to explore the different artistic presentations of most healthcare and pharmaceutical organizations. Comparison between the various artworks helps the team check the strength of their information and make it easy to meet the purposes of Beglin’s new headquarters. Additionally, it is wise to consider the mission and visions of this hospital care facility or any organization in recommending the right work of art (Twombly, 2009). The institution’s budget helps in identifying the best art for this task as it guides the range of choice. Moreover, their previous choices of art can help in identifying the best artwork to use.Choice between Paintings, Sculpture, and Photography
The organization cannot have a limit on the works of art to choose. There are numerous, but for easy selection, a few options can facilitate the work. The areas to choose from include paintings, sculptures, and photography. Looking at the different agencies in the healthcare industry, most of them prefer photos and paintings (Twombly, 2009). However, for this Hampshire branch, the organization has to choose the most appropriate artwork. Considering three options, it is reasonable to learn the information about some art samples that would be suitable for the organization. Identifying the best art for the group is easier in art galleries and other websites. The most famous sources can be Auction House 1, 2, and the internet, among others. Here are some artworks that were chosen for the pharmaceutical organization.Painting: Shop Window in the West by Frank Verreyken
This painting was done in Belgium, though the date is not clear. Frank Verreyken is an artist, photographer, and painter. In Verreyken’s photo, he uses painting to pass information about a shopping window. In Beglin Pharmaceuticals, the image can be indicative of a possible business environment where transactions are going on. New Hampshire headquarters should have a clear label to remind people of its existence and the nature of the organization like sales and purchases. Individuals who visit the business premises should see these signs at the entrances or within the premises to learn at first sight of the company’s activities. According to Saatchi sales website (2017), it is priced at $560, which may appear below the amount expected but serves the purpose more efficiently. The security consideration for the artwork will be to enclose it in waterproof materials and install in a cool place to avoid decolonization of the paints. This serves to show that the headquarters represent that of a business field as a reminder to most customers.Sculpture: Ontarra Sculpture by Ian Turnock
Sculptures are rare in a hospital setting. Most organizations have little of them, and they are in a dilemma of finding the items for display. However, in the case of drugs, it is easy to find a label and use it as a guide to most customers. Hospitals need herbal drugs from plants, the leaves being one of them (Saatchi Art, 2017). In this art by Ian, it shows the patterns of leaves in a drawing pointing out where people can get such drugs. A pharmaceutical company can have different branches selling their herbals and pure chemicals to people. It is an easy way to direct customers. The art has little security plans as it is engraved on a hard metallic material (Saatchi Art, 2017). The only possibility is to build a barricade for it to prevent any other knocks that may bend the elements which are malleable.Photography: Medicine Photography by Austris Jaudzems
Austris is a United Kingdom-based photographer taking images mostly for corporate organizations and development. He shows some drugs on a real-time basis using modern photographic technology. The names are not visible, but one can tell they are types of syrup used for treatments through a syringe. For the photography, a painted material should be in solid and water impervious form. Water is the number one destroyer of most dramatic arts (Saatchi Art, 2017). It should not come in touch with the material because other printing styles can develop a reaction to it. This art of a drug has a corporate connection with the organization and makes it possible for people to identify with it if they lack information. Having this art can serve as a good sign for direction and act as a source of information.After considering the types of artworks above, the organization can choose the artwork to invest in and have within the organization. Most companies invest in art to ease understanding of their environment and business. It can also help as a guide in cases where images act as the symbols for directions in the organization.Conclusion
Art curators have the mandate to deploy their information and offer guidance to people who may need it. A pharmaceutical company seeking to use art as a source of information to the employees or guests can have a variety of choices for their organization. Mostly, they do not act as a kind of entertainment. Beglin Pharmaceuticals, now opening a new branch in Hampshire, seeks to use artwork within their new headquarters. They may serve as sources of little instructions or reminders. As a recommendation for them, the choices they have to make range within three samples of paintings, photography, and sculptures. When they sought advice, the possible choices available for them were the paintings, sculptures, and photography, focusing on a budget of around 200,000 dollars. In most art galleries, the best options for them were at Saatchi art galleries. These collections are from various artists and assist the organization in showing either directions or passing information within their premises of activities.References
Jones, C. (2014). Sculptors and design reform in France, 1848 to 1895: sculpture and the decorative arts. Florence, NJ: Burlington.
Saatchi Art. (2017). Paintings, photography, sculpture. Retrieved from https://www.saatchiart.com/art/Photography-Shop-Window-in-theWest/671703/2246206/view
Twombly, C. (2009). States of mind: painting, sculpture, photography, drawing. Bayern, Germany: Schirmer/Mosel Verlag.
