The Research
The research focuses on finding the many strategies for marketing Belfor products to consumers around the world. Another motivation for doing the study was the discovery of improved ways to make it easier for customers to get their purchases. A crucial component of any organization's purchasing and selling of goods and services is communication. The corporation may better understand what the customers are seeking for to improve their products in ways that are tailored to the demands of the company by identifying the best communication platforms. Summing up the purpose of the research in one sentence; the study seeks to identify one better strategy for marketing its products to the customers and creating awareness that will aid the company is competitive. Besides the marketing strategy, the survey tries to pursue and examine how Belfor Marketing establishes its relationships with the clients.
Research Questions
The issues addressed in the section must be answered at the end of the study. The solutions to the questions will be responded by a solution that will be generated from the analysis. To be precise, the research questions will act as criteria for which the results produced will be measured against.
1. What are betters ways of improving the Belfor Marketing products?
2. What is the company's target market?
3. What are the best marketing strategies that the company can use to get its products to the customers?
At the end of the survey, the research should completely and comprehensively address the above questions beyond doubt.
Background Information
The survey was effected through a detailed planning to facilitate the gathering of important data. Researchers often use sample survey methodology to get information about a large population. Belfor employed the method in distributing its survey to its choice of customers. The variability among subjects, the researchers applied scientific probability-based design to make great choices. The strategy reduced the chances of distorted population and enhanced statistically valid inferences to be made from the selected sample. The analysis of complex survey data was thereafter conducted (Altman, 2004). Through convenience sampling the marketing manager of the Belfor selected a sample of 30 respondents who were sent the questionnaires via the survey monkey account of professor. The use of the account aided in easing the process because of professor authorization.
The sampling method was considered important since it targeted the persons who can adequately and conveniently provide objective information (Blair, Czaja, & Blair, 2013). Additionally, the manager selected the sample based on availability, objectivity, accessibility, and reliability. Although the procedure may be objective, the results may be impaired due to issues relating to bias. The use a portion of the population for the survey was effective because of limited resources regarding time and logistics required to generate results. The methods had the following merits such as: save time, cost-effective and objective regarding data collection (Altman, 2004). The selected sample primarily composed of the customers that enjoy the organizations' products and services. They were highly considered because of their ability to provide information that is correct to what the company does and what it engages into. The researcher used a different type of questions to get comprehensive and detailed information. Both closed-ended and open-ended questions were used (Blair, Czaja, & Blair, 2013). The former required a yes or no answers while the latter was open to any form of responses and suggestions made by the respondents.
Implications
The survey had a lot of implications on the company's clients since it had been a while since the organization showed the desire to listen to the needs and the complaints of the customers. Focusing on consumers' needs and preferences is the initial step to designing proper ways of integrating various channels of improving the marketing strategies of the company. Inclusivity in the marketing of a firm's product is important because it establishes a relationship between the firm and its clients. Therefore, it makes a lot of sense to include stakeholders in creating the marketing strategies. Additionally, the survey spoke much to the people since a platform of expressing various means through which they could outline their desires was effected. Most customers perceived the survey as the noble thing the business should be engaging in to ensure their products integrate the customers' needs.
Recommendations
Belfor Marketing should sensitize its customers to be navigating the company's websites instead of relying on personal selling since it's time-consuming and sometimes not feasible. Additionally, imposters may take chances on defrauding them. Therefore, it is better for customers to rely on what they know about the organization instead of relying on third party's information. The sampling method used by the company may be skewed to one end to a certain polynomial, and therefore a better means of sampling should be exercised next time. For example, a random sampling which accords all the participants equal chances to be within the sample of the population. Lastly, the company should try and rejuvenate its products most frequently according to the consumers' tastes and preferences. The company should be concerned about its customers to get a five-star review.
Survey Results
The information generated from the analysis was presented in graphs and tables to enhance interpretation and analysis. The presentation promoted understanding of the data collected and aided in establishing a relationship from the perception the researcher had in mind. Most customers rely on customer reviews to decide whether to buy products or services from a certain vendor. The review took the lead from other means that dictate the customers' decision.
Responses
Counts
Social media
4.55%
Customers' review
54.55%
Article or content (email, newsletter, blogs)
27.27%
Photo, images, illustrations
13.64%
Total
100%
From the table above, it is evident that people rely on other customers' reviews to decide about the organization. It is critical for an organization to note that opinions from other people non-partisan to the organization can affect the firm's revenue since they influence the buyers' decision. Customers require informative handling rather than friendly because the latter can impair their judgment about a company. The analysis is projected from the graph below.
Source (Author)
(Graph)
Responses
Counts
Informative
39.13%
Friendly
34.78%
Serious
4.35%
Educational
13.04%
Humorous
8.70%
Source (Author)
The graphs show the customers' responsiveness to various sources of information and their extent of appreciation.
Conclusions
The whole survey shows that consumers would rather rely on the second information about an organization rather than visiting it to the premises. Therefore, it is the mandate of institutions to provide services and goods of high quality to attract customers to the organizations. The latter will be achieved by providing services to the customers in the best way possible that will enhance the reputation of the firm since the review the organization gets from its customers determines whether it will get another customer.
References
Altmann, J. (2004). An observational study of behavior: sampling methods. Behaviour, 49(3), 227-266.
Blair, J., Czaja, R. F., & Blair, E. A. (2013). Designing surveys: A guide to decisions and
procedures. Sage Publications.
