Solving Negative Media Effects

One of the most powerful entities in the world is mass media


Mass media includes television news, movies, publications, and music. Yet, social media contributes to and generates negative media effects such as encouraging violence in movies, news, and songs, which influence youngsters and promote bullying and conflicts in school. Teenagers who are overexposed to violence on television will assume that the world is terrible and that something awful will happen to them, leading to undesirable social behaviors such as purchasing guns for protection. Another way mass media leads to negative social effects is the overexposure of sexual content on television, movies, and music, which influences teenagers to have sex at a young age. According to Rosen (365), mass media causes negative social effects such as the promotion of careless lifestyle and drug abuse that erodes morals and culture, copycat killing and violence, unhealthy lifestyles such as eating junk foods and value popularity on social media platforms.


Interventions


The people in the media have the obligations of solving the adverse media effects and can work more to lessen the social effects. The solutions and intervention to reduce mass media adverse effects are limiting media exposure to teenagers primarily on sexual and violent contents. The parental guidance and rating of television channels, movies, and video games that promote drug use, violent activity and unhealthy lifestyle can help through educating and training both parents and children on the psychological dangers of the mass media. Another intervention to lessen mass media adverse effects is airing advertisements and training on the importance of healthy eating, dangers of violence and teaching teenagers to differentiate content on social media with reality and be careful.


In addition, people working in mass media have the role of promoting morality and understand the psychological damages of violence and harmful content on mass media. The government can also intervene by putting policies that restrict the extreme use of violence, scenes that promote child pornography and women abuse and being strict on media houses. Moreover, parents can also contribute to reducing the adverse effects of social media through limiting their children on bad channels and encourage them to view healthy content and alternative ways of entertainment such as active leisure. Besides, addiction to social media such as Facebook, YouTube, and Twitter can be intervened through offering guidance and counseling to teenagers and educate them on the real world.


Violence Coding


According to the VisionTv, coding of violence considers violence as the deliberate cause of physical harm to human beings plus the infliction of both emotional, social, intellectual and spiritual violence to people. Physical violence on television falls under fanciful violence where there are a few if any consequences of violence, dramatic violence where the violence is a pretense and real-life violence aired in television news that have an impact on the community directly. Today's cable televisions and programs air dramatic news footage of death, violence, destruction, and outrage that contributes to negative social effects (Mustonen 179). Violence coding can harm television ratings since many producers and advertisers need violence and actions to entertain viewers. The solution to violence on mass media is to apply viewer advisories and scheduling programs that contain adult contents and extreme violence inappropriate hours to lessen the negative impacts on society and among teenagers.

Works Cited


Mustonen, Anu, and Lea Pulkkinen. "Television violence: A development of a coding scheme." Journal of Broadcasting & Electronic Media 41.2 (1997): 168-189.


Rosen, Larry D., et al. "Media and technology use predicts ill-being among children, preteens and teenagers independent of the negative health impacts of exercise and eating habits." Computers in human behavior 35 (2014): 364-375.

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