Product and Competitive Advantage in Product Apple Inc.

Apple's Success in the Technology Market


Apple is exceptional because it has maintained its market share ever since it started making technology items, despite the fact that many technological companies have been displaced from their old market niches. According to Rajagopal (2015), corporations have typically centered their manufacturing strategies for electronic commodities around trends and pricing. The company has prioritized quality ever since it entered the electronic industry, and despite economic difficulties, it has remained committed to upholding its production approach. The corporation has a distinctive tradition in its production system that it employs to enhance its earlier product. Mohr, Sengupta, and Slater (2010) argues that the electronic market nowadays has become redundant because most companies are thriving on imitation rather than innovating. A close observation of the production system of Apple, one notices that it gradually improves on its recent technology but maintains most of its features. Comparably, one sees that for example that in a year some mobile phone companies launch many products whose features are almost similar. Considerably, the Apple trademark is a symbol of consistency in the production system; it the reason for reduced cases of counterfeit products related to this company. The company refers to this strategy as monolithic manufacturing.

Product Distribution


In ensuring that the goods reach all the desired customers, the company has a franchise system which is built on the 'Mac Community' philosophy. Under this philosophy, the company ensures that the quality of its products is not altered by vetting its distribution partners. Additionally, the company through its franchise program has technicians that offer expertise advice to users whenever there are complications. Further, the franchisee is usually empowered to manage the warranty program that may arise because of technical problems on the company's commodity. Notably, the 'Mac Community' initiative is another approach that has made Apple overwhelm the efforts of possible counterfeit criminals.

Product Positioning


Apple has one of the effective product positioning strategies that has made it meet immense marketing objectives. Essentially, Apple has branded itself as a company that satisfies the demands of lifestyle. Bach (2007) argues that the founder of this company elevated it by creating the 'Mac Community' which associates itself with prestige. The company's products create an emotional fulfillment among the users since customers are sure that although the product could be costly, its reliability is unmatched. In the society, someone who uses Apple is considered classy, and this makes people have some form of self-fulfillment. As such, through this approach, the company has been able to create a privileged relationship with its customer base, and this is significant in promoting the business' marketing strategy.

Apart from positioning itself as a classy product, in the market, Apple's product are considered of high quality.


The company's products in the market have a stable price graph because the management focusses on value addition rather than the cost of the commodity. Apple realizes that for durable products such as electronics consumers do not concentrate on the price but the level of durability. Therefore, by setting constant prices for its products, the company has built trust with most electronic clients. As such, most people prefer its products because they are sure that they are buying an authentic commodity. Pride and Ferrell (2017) indicate that this is reverse psychology marketing since in most cases, marketers think that cheap products will always attract more buyers.


References

Bach, B. (2007). Implications of enabling technologies for Apple Inc: Cybermarketing & enabling technologies. München: GRIN Verlag GmbH.
Mohr, J. J., Sengupta, S., & Slater, S. F. (2010). Marketing of high-technology products and innovations. Upper Saddle River, NJ: Prentice Hall.
Pride, W. M., & Ferrell, O. C. (2017). Foundations of marketing. Stamford, Conn: Cengage Learning.

Rajagopal. (2015). The butterfly effect in competitive markets: Driving small changes for large differences.

Deadline is approaching?

Wait no more. Let us write you an essay from scratch

Receive Paper In 3 Hours
Calculate the Price
275 words
First order 15%
Total Price:
$38.07 $38.07
Calculating ellipsis
Hire an expert
This discount is valid only for orders of new customer and with the total more than 25$
This sample could have been used by your fellow student... Get your own unique essay on any topic and submit it by the deadline.

Find Out the Cost of Your Paper

Get Price