Online shopping at E commerce store SeaWorld

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The process of ordering at SeaWorld’s is straightforward and heavily depends on the client to provide accurate information. SeaWorld’s website states that ordering includes the customers adding the required personal data related to the made request (SeaWorld Parks & Entertainment, 2017). The ordering process causes other problems. One of the issues that might impact the prices is noted as the client’s duties. They involve such things as resort fees, costs for adding an extra person, gifts, energy, and other surcharges as they may occur. (SeaWorld Parks & Entertainment, 2017).
These charges should be included in the pre-order process. Additionally, from the website, the fees for all the facilities have not been indicated making a client who needed to pre-plan for their visit encounter a hard time in planning for such a visit.
Ramifications
One of the impacts of the ordering process at SeaWorld is the fact that the client has to allow the issuance of collected information to third parties. In the current era of cybercrimes, phishing of personal information and such kinds of crimes, it is crucial that a person is guaranteed of his or her security when it comes to the handling of personal information. By declaring that such information can be passed to third parties for purposes of billing, SeaWorld is guaranteeing no security for the customer, an issue that might push away most of the privacy-sensitive clients.
Moreover, the ordering process at SeaWorld is a bit vague and almost manual. It would be better if the resort and vacation center came up with a comprehensive process that takes care of all the client’s details in a sequential manner rather than ensuring the clients provide their correct information through the site. Moreover, SeaWorld should ensure that the collected data is in full rather than informing the clients that they will have other responsibilities by their side. In strict marketing, there should be adequate disclosure of information instead of asking the client to guess of the expected amount to spend, which is the case at SeaWorld.
Another critical ramification in the ordering process is the payment system. Issuance of SeaWorld’s credit card number means that they consent to pay the down payment and remain with dues that will be billed on a monthly basis. Considering that the charges, in the first place, are not straightforward, such a move may lead to overcharging in some cases and thus require the clients to make unnecessary follow up. Since the process of ordering through a simple down payment is favorable, it would be much better if the clients knew in advance what to expect to plan their holidays in a better way.
In conclusion, the ordering process at SeaWorld is wholly wanting. The administration of the park should consider a more elaborate process that is more straightforward and not capable of hidden costs. With the current process, it is possible for cunning and selfish employees to subject clients to unnecessary expenses, a process that can is avoidable.

Reference
SeaWorld Parks & Entertainment (2017). SeaWorld Privacy Policy. Retrieved from https://seaworld.org/en/Privacy-Policy

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