mobile commerce

M-Commerce: Advantages and Features

M-commerce is another name for mobile commerce. The term "technology" refers to a marketing strategy in which consumers use mobile devices to purchase and sell goods and services. Tablets and cell phones are the gadgets in use in this instance. The technique was introduced by Kevin Duffey at the Global Mobile Commerce Forum (Awad, 2004). The platform makes it simple for customers to conduct transactions using wireless devices at their convenience. If implemented, m-commerce will provide the business with a number of advantages.

1-Improved Communication

The technique offers a few strategies for improving consumer and business communication. M-commerce provides a system of delivering notifications. The system helps in creating a connection between the potential customer and service providers or companies. Push notifications are mainly announcement prompts when reaching the customers and in the delivery of offers. Almost every person carries a mobile device at a given time. Therefore, the customers will be able to have a personal touch with the company.

2-Instant Contact

The option of instant connection in m-commerce is vital in the marketing process. The option allows the customers to contact the businesses and organizations with a lot of ease. Immediate contact can also include free tolls, a feature of calling in one click, and live chat systems which aid in creating a connection with the help-desks or the customer care (Ghosh and Swaminatha, 2001). Instant contact feature will help in improving the accessibility that clients have towards the companies. The option will also aid in reducing cases of delays in responding to queries of the clients. Some of the clients have been forced to shift their loyalty to other companies because of delays.

3-Complete Access

M-commerce provides clients with the access to full information about a company and its products. Any hitch in the response or access to information can make a customer go for other available options. Mobile commerce has laid a lot of focus in the provision of multiple communication networks (Awad, 2004). The channels help in providing real-time solutions to the problems of customers. A customer can have a lot of engagements with the company irrespective of the operating system he or she uses in a gadget. Therefore, m-commerce will make it possible for the customers to receive instant replies to their queries at their convenience.

4-Location Tracking

The feature helps customers to get the location of businesses. The option enables companies to offer discounts based on the target clients with a particular regularity. Location tracking is vital in providing customers with the assistance they need regarding navigation (Tuten and Solomon, 2017). The feature also enables clients to find the transportation service near them and report to the companies. Adoption of this feature will allow the company to do accurate deliveries based on the area that a customer has indicated in his or her order.

5-Payments

The in-app payment option in m-commerce will allow customers to remit their payments within the application. The transactions made through this means do not require the help of a third party thereby making it secure. The clients using android gadgets can use Google Wallet while those using IOS can use Apple Pay.

Technology Two-Social Media: Benefits and Challenges

The company will also be able to enjoy several benefits if it adopts the use of social media in its marketing process. The company will experience growth in marketing and sales.

1-Increasing Brand Awareness

Social media platforms like Facebook have proven to be a cost-efficient means of marketing. The platforms help in increasing the visibility of a business by the customers. Implementation of the strategy will assist in enhancing the recognition of the brand produced by a company (Tuten and Solomon, 2017). The platforms aid in the engagement of a large number of consumers of the products of a company. The clients only have to come across the contents posted by a firm and find those which interest them.

2-More Traffic

If a company does not involve the use of social media in its marketing program, its inbound traffic is likely to be limited. The only people who will view the products and profile of a company are the usual clients. However, social media makes people familiar with the products of a company thereby increasing their chances of being regular customers.

3-Improvement in Brand Loyalty

Development of loyal consumer base is one of the primary goals of a company. Consumer engagement is crucial to the success of any firm as it creates a bond between it and its clients. Social media does not only introduce product brands but also connects the marketing department with consumers of their products (Awad, 2004). When clients go through the company profile in social media, the service channels help them to have a direct communication with the corporate.

However, social media also comes with some challenges. Some potential customers have no interest in social media platforms. Therefore, if a company puts more emphasis on social media marketing, it is likely to lose significant clients.

Recommendations

Based on the solutions provided, m-commerce seems like the best option for the company to increase its sales. However, the company can integrate the two options to come up with a more robust platform to do its marketing. M-commerce will help in enhancing the connection between the customers and its marketing branch. The technology will also be useful in ensuring that the employees can handle orders of clients in time (Tuten and Solomon, 2017). On the other hand, social media will help in bridging the gap between the products of the firm and the clients. Facebook, Twitter, and Instagram among others have many followers, therefore, the company will create brand awareness and recognition which is essential in the marketing program.


References


Awad, E. M. (2004). Electronic commerce: From vision to fulfillment.

Ghosh, A. K., & Swaminatha, T. M. (2001). Software security and privacy risks in mobile e-commerce. Communications of the ACM, 44(2), 51-57.

Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.

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