History of watchmaking

Watchmaking is a well-known specialty of Smith & Bradley Limited. The URL to their new watch is https://www.smithbradleyltd.com/products/the-atlantis-automatic-black-dial. After conducting campaigns to gauge market acceptance of the design, the corporation decided to move through with the strategy. The filmmaker claims that before beginning production, they seek customer market approval (Smith & Bradley, 2017).
The introduction of a new product to the market always necessitates a product design process. the subsequent actions are part of the procedure;
Understanding client demands and coming up with concepts for items that will meet those needs are both components of idea needs.
Screening which will involve analysis and evaluation of the obtained ideas by eliminating those that are more relevant from the irrelevant ones.

A Feasibility study that entails execution of market, economic, technical and strategic analysis to come up with the best solution to the needs of the consumers.

Preliminary design is a step that involves building, testing and retesting a prototype until the project is viable.

Piloting; once the prototype is considered viable, a pilot run is done to determine the performance of the design approved.

Implementation step comprises launching of the process and execution of the production of the products.

The production of a new product is aimed at satisfying the needs of the customers as well as put into action the innovations of the company. This ensures that the needs of the customers are met and the production company remains in operation. The sales of the company are forecasted to increase after enacting the product design process and confirming its supply capability. The loyalty of the customers towards the company is also expected to be heightened.



































Reference

Smith & Bradly, R. (2017). The Automatic Collections, Atlantis and Watches. SB, Ltd. Retrieved from https://www.smithbradleyltd.com/products/the-atlantis-automatic-black-dial.

Ryan Bradley, a co-founder of the company, cites that in their initial production, they used to have crowdfunding to gain funds for their production. This has been their way of seeking market validation before entering into production. The success of the crowdfunding is what determines whether production should continue or not.