Adidas- Chicago: A Flagship Project
As a flagship project, Adidas- Chicago has been in operation for a month. It has concentrated on streetwear and urban design, and as a result, its second-quarter earnings increased by 19% and its net income soared to nearly $409 million (Long, 2017). According to assistance from e-commerce, the distribution channels have also grown by double digits.
Adidas-innovative Chicago's Boutiques
Adidas-innovative Chicago's boutiques where customers may personalize shoes are a big strength. Due to Adidas' effective e-commerce, customers may check online inventories and place orders based on their preferences. The business has also demonstrated its ability to incorporate the neighborhood communities into its creative approaches by examining community needs. Nevertheless, in spite of these advantages, Adidas Chicago does not offer a mobile app for shopping in its Instagram (Highsnobiety, 2017). The current improvements in technology pose a threat and bars potential customers who would prefer to buy through such means. Another weakness is the fact that Adidas products are quite expensive and as far as everyone would like to own a brand, not so many would afford.
Strategies for Improvement
The strategies for the store to improve comprise the fashion upscale of brands to meet changing trends and dynamics. The release of new colorways for their products like the NMD has helped to maintain their market share not only locally but also globally. The Chicago store has also come up with a complementary wall that helps in posting new products releases and sharing upcoming events (Fisher, 2017). Well informed customers help maintain their loyalty to their products.
Recommendations
I would recommend that Adidas- Chicago store to create a platform for customer feedback in addition to the community wall. Due to the posed threat of competitors like Nike Inc and Puma producing same sports accessories at a lower price, I would recommend that Adidas standardize their rates to make them affordable to most people.
References
Fisher. A. (2017). Adidas originals open its biggest store ever in Wicker Park. Bucktown Patch. Retrieved from: https://patch.com/illinois/chicago/adidas-originals-opens-its-biggest-store-ever-wicker-park
Highsnobiety. (2017). A look inside Adidas originals’ new Chicago flagship. Retreived from: https://www.highsnobiety.com/2017/10/05/adidas-originals-chicago-store/
Long. Z. (2017). Take a look inside Wicker Park’s new Adidas Originals flagship store. Retrieved from: https://www.timeout.com/chicago/blog/take-a-look-inside-wicker-parks-new-adidas-originals-flagship-store-100517/
