This group report intends to explore Airbnb s micro and macro environment and develop an efficient combined marketing plan to permit the company to seek growth in the Australian market. The plan s conclusions show that Airbnb has several competitors in this country, notably Tripping.com, Expedia, Stayz, and Priceline Group....
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Pages: 13
Why is product placement such a valuable selling tool in marketing and advertising? Starting with an efficient marketing policy is one of the critical factors that define a product's success in the marketplace. Several companies choose different marketing strategies for their products and try to promote the goods out the...
Words: 407
Pages: 2
The selling of electronic mail between companies and markets is a popular subject. It is one of digital marketing's most powerful instruments, contributing to a high customer response rate. E-mail marketing can link marketers to customers and allow them to interact in real time (Sterne Jones, 2011). DOE...
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Pages: 4
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