The Case of KFC and Airbus

Promotion strategy: The utilization of Standardization and Customization a. Description of all the Components of Promotion Strategy Definition of some components of promotion strategy must be done before further discussion. Such terms include advertising, sales promotion, public relations, personal selling, and direct marketing. Advertising: Advertising is a...

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Pages: 6

Fast Food Pandemic

Fast food companies are during a race to re-invent food and food perceptions to stay their market distracted from the very fact that their products lack quality, healthy ingredients. KFC Double Down Burger The KFC’s Burger consists of boneless pig meat, liquidities of cheese and sauce fixed together...

Words: 1868

Pages: 7

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