Financial Information and Visual Presentation

There are frequently many decisions to be made in business. Financial reports can be useful in providing impartial data to support the decision-making process. These reports are generated on a regular basis. Financial reports that are generated in written form and frequently contain data that is organized in tables can occasionally be overwhelming and challenging to grasp. However, these kinds of assertions can be presented visually with a little imagination.



The Cash Flow Statement is one example of this kind of report. This report is helpful in understanding how cash moves through the company since it divides the data into three categories: financial activity, investing, and operational. Using graphs is a powerful way of presenting financial information (DaCosta and Soonhwa 30). A correctly drawn graph can visually report information. Observing an image of data can assist managers to handle the issue of unnecessary data and inadequate information. If there is need to persuade or inform an audience, graphs are effective in conveying information, since they can illustrate patterns not apparent in a table. Graphs also make conclusions more noticeable and ensure maximum effects. Also, visual presentations greatly aid not only to present information, but also to analyze data.



According to Khan-Panni (121), the human mind can assimilate and understand a visual presentation less effortlessly than a monotonous range of figures. However, to communicate efficiently, a graph must reasonably present the details in the discussion. A visual display must have the capacity to hold attention and attract, or information may not be understood. Good graph expands or establishes interest in the information it presents. Visual presentation can be time-saving since it helps process data faster than from the matrix of numbers. The practical use of graphs can make information clearer and assist the audience in thinking clearly about the present issues.



Work Cited



DaCosta, Boaventura, and Seok Soonhwa. “Managing Cognitive Load in the Design of Assistive Technology for Those with Learning Disabilities.” In Seok Soonhwa, Edward L. Meyen, and Boaventura DaCosta (Eds.), Handbook of Research on Human Cognition and Assistive Technology: Design, Accessibility and Transdisciplinary Perspectives (pp.21-43). US, Medical Information Science Reference, 2010.

Khan-Panni, Phillip. FT Essential Guide to Making Business Presentations: How to Deliver a Winning Message (Financial Times Guides). FT Press, 2011.

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