Description Essay

In 2015


I was working as a communications and distribution representative for a multinational corporation. One of our coworkers, a member of the marketing and sales department, was always complaining about our working hours, pay ranges, and promotions.

Project Comparison


We were to carry out a project in which we would compare and contrast our marketing tactics with those of other firms in order to determine if they were bearing fruit in terms of our company's success. Also, to determine the effect of our offerings on our customers, and ultimately, to put in motion processes to increase customer loyalty.

Failed Task


We entrusted her with the essential task of documenting data gathered during our discussions and interviews with our respondents. To our surprise she failed to collect the actual data as we had agreed, this was a great disappointment to the company's management.

Reported Situation


As a result, we reported to the marketing manager about our situation and the nature of the challenge that we went through. The manager was discouraged to the point that he recalled us for a crisis meeting to salvage the situation. He directed us on the need to work as a team, to gain a competitive edge in the dynamic and competitive business world.

Develop and Promote Social Responsibility


Also, as (Delios 25) explains that it is the obligation of an organization's leader to develop and promote social responsibility to enhance the competitiveness of organizations. Further, he explains that an organizational leader promotes the spirit of competitiveness by influencing policies and decision makers. After that, our manager insisted on the need to shape our business norms, practices, and operations. The manager informed us that, it's the regular practice among other competitive business organizations across the world.

Building a Better Company


I felt challenged and realized a great need to building a better company that embraces teamwork spirit. (Al-Haddad 239) Explains, that management functions involves planning, organizing, staffing, leading and controlling. Our manager planned for the future of our company by setting mission and vision for future actions. Also, he led by influencing and directing us on how to accomplish our set goals and objectives. Finally, he promised to control us by correcting and following up our performances. I took the initiative to propose to our marketing manager various suggestions that led to reorganizing all the marketing and sales personnel.

Phase Two


In the second phase, I had an opportunity to supervise the marketing and sales team. We successively managed to complete our task, including data collection, analysis, and evaluation. Therefore, we reported on how our company fared in comparison to the others. As a result, we comfortably reported to the company's management team on our findings, conclusion, and recommendations to enable growth and positive change to the entire world.

Recognition and Promotions


Immediately after one year, our company was named among the well-managed company's worldwide. Also, it was leading in profit making. Our Chief Executive Officer was overwhelmed for our outstanding performance, all the staff who was involved in sales and marketing of the company received promotions to a level of branch managers in the company's many offices across the world.

Improved Working Conditions


Through engaging with my colleague, I had an opportunity to be challenged; this made me share an idea with the marketing manager that enabled to better our working conditions in the company and to improve our status from salespeople to branch managers.

Works Cited


Al-Haddad, Serina, and Timothy Kotnour. “Integrating the organizational change literature: a model for successful change.” Journal of Organizational Change Management 28.2 (2015): 234-262.


Delios, Andrew. “How can organizations be competitive but dare to care?.” The Academy of Management Perspectives 24.3 (2010): 25-36.

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