BUFFALO WILD WINGS

Since there are excellent emerging market potential, such as China, where many people have expressed a strong interest in football, the company can fully expand abroad.
Introduce affordable, high-quality dining options geared toward attracting families with young children. For instance, the demand for pizza among young people and children nowadays is rising steadily.
aggressively launching social media advertisements, for instance on Facebook, to promote the menu that is now in stock and capitalize on the fact that it is the best wings in the USA. Outstanding reputable brand name that is highly recognized in all USA states and most of its potential branches like Canada.
The addition of sports to its menus makes the atmosphere unique. The restaurants' interior design of walls has numerous monitors that enable guest to enjoy many games at once while taking their meals.
The company enjoys financial stability from its continuous increase in profit margin thus no huge debts incurred as a result of borrowing.
Strong management team led by the CEO that ensures the company's mission consistent.




Weaknesses Threats
Internal External
Lack of clear employee retention programs.

Many of its branches are based in the Midwest region of USA that can slow its international growth.


The menu of the company is not healthy with its main products being wings and beers. Thus, the continuous shift in consumer's lifestyle perceptions towards nutritional value food would lower the revenues of the company.
Stiff competition from its rivals for example Cracker Barrel and Cheesecake Factory.
Chicken crisis that would negatively impact the earnings of the company and ultimately result into prices fluctuation. Hence, a domestic crisis in chickens would eventually allow entrance of new companies in the industry that can reduce market shares of Buffalo Wild Wings Company.



How the above information will be used:
The SWOT analysis results reveals deliberate changes that the company must undertake to ensure there is continuous growth and development. Thus, Buffalo Wild Wings will use two ways in applying the results of its SWOT analysis in making critical strategic decisions.
First, it will align all its strengths to opportunities so as to gain competitive advantages against its competitors, such as Cracker Barrel and Cheesecake Factory. For example, since its brand name is highly reputable, the company can introduce new food portfolio like pizza to its menu which will easily be purchased by new and existing clients. Above all, the company can quickly expand international since its debt rate is low, its finance is stable and there are emerging market opportunities globally (Morschett, Schramm-Klein & Zentes, 2015). 
Secondly, the company will convert all its weaknesses and threats to opportunities or strengths which will eventually result into concrete strategic actions that will ensure Buffalo Wild Wings remain to be the leading restaurants in USA and across the world. For example, the company can alter its menu to incorporate health food choices like pizza. Also, the company can incorporate incentive programs to reward its employees for great customer service offered. Moreover, develop its procurement channels to enable global purchasing of chickens so as to counter any domestic crisis (Hsu, 2016). Therefore, by Buffalo Wild Wings aligning all its strengths to opportunities and converting all its weaknesses and threats to opportunities or strengths, the company can deal with any emerging perils and occupy a competitive position globally.


Reference
Hsu, S. K. (2016). The Case Analysis of Management and Strategy of Restaurant Industry's Business Model and Service Innovation.
Morschett, D., Schramm-Klein, H., & Zentes, J. (2015). Strategic international management. Springer.