Beautacious Nails and Spa Business Proposal

Chapter I: Introduction


Following the very poor returns reported in the Beautacious salon, a plan to increase profits had to be made. According to research, companies that sell their products online make more money. An interview was conducted to gather information about the company; it is suggested that the firm develop its e-commerce and e-marketing strategy.

Beautiful Nail and Spa


Beautiful Nail and Spa is based in Methuen, Massachusetts (MA). Some call it a nail bar, and a nail salon is a unique beauty salon that specializes in nail services such as pedicures, nail enhancement, manicures, and Skincare services, among other things. Beauticious as a business is not entirely achieving its potential hence not making enough profits. The firm has not utilized e-commerce despite the fact that in this modern society many people have access to mobile devices that can connect to the internet. The internet has made the world a global village, and the business mostly relies on customer referring other potential customer yet technology can offer a more extensive coverage. The business website also does not deal with the issue of payment well enough, and customers cannot make payments online when booking. The business also needs to adapt to a better domain name as opposed to http:\/\/www.beautaciousnails.com\/book_online since more services are on provision at the nail salon.

Scope


The businesses target mostly women who want to look good who tend looking at best salons and skin care treatment tips online. The purpose of the study is to look for the possible ways to improve profits using e-commerce; many companies are gaining popularity due to advertisements using the internet through digital marketing, mobile or cell phone advertisement among others that take advantage of the internet.

Chapter II: Literature Review


The genesis of e-commerce was around 1960,s businesses used Electronic Data Interchange (EDI) that was used to share documents and resources that helped in the operation of firms (Ashraf et al. 354).Ashraf et al. suggests that online marketing is cheaper compared to traditional techniques. One gets a free listing in many directories of online businesses (345).Contacting of customers is more competitive and can cover a more extensive coverage as compared to traditional methods of e-commerce (Lee 564).Online marketing helps to provide a platform for good relationship; this can be through follow up emails that create an interaction(Ashraf et al. 354).Gorman et al. suggest that online businesses invite their customers to submit product review that helps to develop a sense of community via the website (345).

Chapter III: Methodology


The research method used was interviewing, the owner of the salon was asked a series of questions to get an idea of how the business operates, its goals and mission. The owner of the store provided the business books to show the progress of the business .the information gained was scrutinized. Longitudinal analysis shows an increase in profits after the adoption of a business website compared to when it was not there over the years. Research shows that companies that later adopted e-commerce got results that suggested an increase in profit compared to years when traditional methods were practiced. Cross-tabulation of data was agreed to be implemented together with filtering of the results. The limitation of the methodology used was that only the owner of the business was asked a series of questions.

Chapter IV: Results


The results are got from longitudinal analysis obtained before the business had a website showed technology is essential in creating profits in the industry. The results of the market are expected to increase tremendously if the proposed measures to improve sales are put in place.

Proposal


Channels such as Facebook product ads should be used as it targets those who may have visited a page for a product or service similar to one a business is offering. Polyvore should also be utilized that helps in marketing; Yahoo has acquired it. The industry can also use Wish that needs no payment until a business transaction is carried out. Amazon product ads also enable individuals with shopping intention to be familiar with the business. The choice of referring these channels is they are online based and affordable. The market should also come-up with promotional sales campaign such as "Beautaciousis beauty" this can be the motto when using the advertisement channels or printed on shirts and mugs hence promoting brand building.

Chapter V: Conclusion


The business is advised to utilized e-commerce and be able to let the potential customer be able to see reviews. The store should provide means to connect with the company like social media platform embedded with the system. Purchases should not be limited to cash only but paying online be embraced. Contact information should always be available in case a customer wants to contact the business. Keeping the business new daily shows that the industry is lively especially the system. The implication of practicing the proposed ideas will lead to improved profits in the business, will create customer satisfaction and a sense of belonging and worth hence will be hard to lose customers. The importance of the study was to look at ways of improving profits of the business.

Works Cited

Ashraf, Rasha, et al. “Do Pension-Related Business Ties Influence Mutual Fund Proxy Voting? Evidence from Shareholder Proposals on Executive Compensation.” Journal of Financial and Quantitative Analysis, vol. 47, no. 3, June 2017, pp. 567–88. Cambridge Core, doi:10.1017/S0022109012000014.

Gorman, Gary, et al. “Some Research Perspectives on Entrepreneurship Education, Enterprise Education and Education for Small Business Management: A Ten-Year Literature Review.” International Small Business Journal, vol. 15, no. 3, Apr. 2015, pp. 56–77. SAGE Journals, doi:10.1177/0266242697153004.

Lee, Jae-Nam. “The Impact of Knowledge Sharing, Organizational Capability and Partnership Quality on IS Outsourcing Success.” Information & Management, vol. 38, no. 5, Apr. 2015, pp. 323–35. ScienceDirect, doi:10.1016/S0378-7206(00)00074-4.

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