artwork choice

Organizations and the Use of Art


Organizations employ art in a variety of ways, such as to convey information, amuse clients, or provide specific instructions. These vary depending on the organization.


Healthcare Sector


Healthcare companies need to continue to be concerned and make it simple for investments in the arts sector to continue serving as a lesson and information source (Jones, 2014). However, they might not be reduced to the level of teaching with such art despite hiring experts from a variety of professions (Jones, 2014).


Within the organizations, they might use them as reminders and other forms of guidance. These support both newcomers and perhaps internal staff members. Here's an example with the Beglin Pharmaceuticals Company and advice on how to pick the right artwork for them. Beglin Pharmaceuticals Company is drug-selling organization and supplier across several states in American. They have an agreement with several manufacturers and hospitals, with which they do their business. Their principal aim is to provide the medical supplies on a regular basis for hospital facilities to aid their work. Additionally, they have the trust of faith for their business, as they do not include intermediaries in their business. These direct relationships and taking of responsibilities for their work underscore the reasons for trust in the organization. Their team consists majorly of pharmacists, at least two doctors in their major centers and a business manager. The others are their employed workers, whose work is under guidance. Recently, they moved to a new Location in New Hampshire and needed advice from an artistic curator, a field in which I have experience.

Professional Report


Before Beglin Pharmaceuticals chooses the art to have in their New Hampshire branch, it is wise to consider the purpose of the art. Previous art inclusions in their other branches can be helpful in finding out the usefulness of art. In such a company, art functions to guide people in some of the activities going on. As Jones (2014) advises, it can be a painting or sculpture bearing information about the organization and the different activities going on. An example is a picture that shows severe signs on the different sections where toxic drugs are kept. It directs people to keep off such places for their safety.


Information on art should be simple to understand. Most organizations take hasty steps when setting up the works of art. Poor considerations lead to wastage and may not deliver the right information to the visitors. As a supply company, artwork will be useful to most visitors especially the manufacturers supplying them with drugs and the hospitals visiting their supply stores. Choosing the right artwork demands knowledge from artists to avoid accidental misuse of funds (Jones, 2014).


After the overview above, the remaining objective is to explore the different artistic presentations of most healthcare and pharmaceutical organizations. A comparison and an offer of different styles can be helpful to Beglin for their use. Additionally, it is wise to consider the mission and visions of this hospital care facility or any organization in recommending the right work of art (Twombly, 2009). Their budget is of help for this task, as it guides the setting up of their work. In estimations of the budget, their previous setups of some works of art can be of help to this process and lead to a definite conclusion of the process.

Choice between Paintings, Sculpture, and Photography


The organization cannot have a limit of the works of art to choose. There are numerous, but it is wise to reduce the number to accommodate few options for easy selection. In that regard, it is possible to choose from several artistic works the organization can have for their display. They are paintings, sculpture, and photography. Looking at the different agencies in the healthcare industry, a good number choose to have photos and paintings (Twombly, 2009). Sculptures are majorly historical figures erected at strategic points in the city. However, for this Hampshire branch, the organization has to choose the best art to use. Considering the three options, it is wise to find out the possible information about some art samples that would be good for the organization. Finding the kind of art for the organization is possible in the different galleries and sites storing artwork. The common ones are auction house 1 and 2, the internet among others. Here are some artworks were chosen for the pharmaceutical organization.

Paintings: Shop Window in the West by Frank Verreyken


This painting was done in Belgium, though the date is not clear. Frank Verreyken is an artist, photographer, and painter. His works are majorly in business, borders, and communication (Saatchi Art, 2017). In the photo above, he uses painting to pass information about a shopping window. In Beglin Pharmaceuticals, the image can be indicative of only the business that goes on. New Hampshire branch is to give information to the people and remind them of the ideas of forming the branch. Individuals who visit the business premises should meet this around their entrance to learn of the activities going on (Saatchi Art, 2017). According to Saatchi sales website, it goes for 560 that are still below the recommended amount. The security consideration for the artwork will be to enclose in waterproof materials and a cool place to avoid decolonization of the paints.

Sculpture: Ontarra Sculpture by Ian Turnock


Sculptures are rare to find in a hospital setting. Most organizations have little of these and are in a dilemma of finding the items for display. However, for the case of drugs, it is easy to find a label and use as a guide to most customers. Hospitals need herbal drugs, from plant materials, the leaves being one of them (Saatchi Art, 2017). In this art by Ian, it shows the patterns of leaves in a drawing that displaying in a hospital setting shows where people can get such drugs. A pharmaceutical can have different branches ton sell their herbals and pure chemicals to people. It is an easy way to direct customers. The art has little security plans as it is engraved on a hard metallic material (Saatchi Art, 2017). The only possibility is to build a barricade for it to prevent any other knocks that may bend the elements, which are malleable.

Photography: Medicine Photography by Austris Jaudzems


Austris is a United Kingdom-based photographer, taking images mostly for corporate organizations and development. He shows some drugs, for treatment on display, on a real-time art using modern photographic technology. The names are not visible, but one can tell they are types of syrup used for treatments through a syringe. For the photography, a painted material should be in some solid and water impervious material. Water is the number one destroyer of most dramatic arts (Saatchi Art, 2017). It should not come in touch with the material because other printing styles in the industry can develop a reaction to it. This art of a drug has a corporate connection with the organization and makes it possible for people to identify with it if they lack information. Having this art can serve as a good sign for direction and in a few rooms within the business premises serves as a source of information.

After considering the types of artworks above, the organization can choose the artwork to invest in and have in their organization. Most organizations invest in art to ease understanding of their environment and their business. The investments focus on the firm locations where majorities of customers visit to raise some sensitivity of the information, as Twombly (2009) records. Employees can be interested in the art of if they can configure the information and art relays. Sometimes, it may not be of help. However, it can help as a guide in cases where images act as the symbols for directions and a few activities going on in the organization.

In Conclusion


Art curators have the mandate to deploy their information and offer guidance to people who may need it. A pharmaceuticals company seeking to use art for their information can have the forms of art to choose from and use in their organization. Mostly, they do not act as a kind of entertainment. Beglin Pharmaceuticals, now opening a new branch in Hampshire, expects to use some art in their firm. In their recommendations, they have few choices to make, regarding the kind of art they can choose. When they sought advice, the possible choices available for them were the paintings, sculptures, and photography, focusing on a budget of around 200,000 dollars. From several art galleries, a few listed artworks were available at Saatchi art galleries to use in their business premises. These collections are from various artists and assist the organization in showing either directions or passing information within their premises of activities.


References

Jones, C. (2014). Sculptors and design reform in France, 1848 to 1895: sculpture and the decorative arts. Florence, NJ: Burlington.

Saatchi Art. (2017). Paintings, photography, sculpture. Retrieved from https://www.saatchiart.com/art/Photography-Shop-Window-in-the- West/671703/2246206/view

Twombly, C. (2009). States of mind: painting, sculpture, photography, drawing. Bayern, Germany: Schirmer/Mosel Verlag.

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