Adidas Corporation

Adidas corporation is a multinational sporting goods company. Its business strategy is to become the leading sports brand in the world. The company began in the late nineteen nineties with a focus on the U.S. market, the largest market for sporting goods globally. During this time, the company sponsored numerous sports teams and athletes, as well as high-profile sporting events.

Salomon’s acquisition by adidas
The acquisition of Salomon by the adidas corporation has created many challenges for the company. Although the deal was a success in its initial years, it was not without its problems. For example, Adidas-Salomon AG lost a record amount of money in the first year following the transaction, but it made up for it with its growth in other areas, including the Taylor Made golf line. Overall, sales at the merged company increased by 57 percent, while profits declined.

The deal was announced in May 2005, and the deal closed on September 15. In addition to Salomon, Adidas will also acquire the Cliche, Arc’Teryx, Bonfire, Nordic, and Taylor-Made brands. While it’s unlikely that the two companies will have any synergies, it is likely that adidas will integrate the management of these companies.

Adidas’ strategy to be the leading sports brand in the world
One of the core components of adidas’ strategy to be the leading sports brand is its ability to connect with consumers and create a meaningful connection with them. As an international brand, Adidas works to bring together people from all walks of life and create an inclusive environment through exceptional sportswear. It also prioritizes sustainable development and collaborates with global partners, stakeholders, and marketing agencies to achieve this goal.

The company has a number of innovative technologies that support its sustainability goals. For example, the Speedfactory in Ansbach uses robotics and 3D printing to digitize the manufacturing process and create highly customized shoes. By 2025, it plans to use 100 percent recycled polyester in all of its products.

Liquidity ratio of adidas corporation
The Liquidity ratio of the Adidas corporation indicates a favorable trend. It indicates a conservative management style that supports its current obligations and funding requirements. However, when compared with the Nike Corporation, the Adidas liquidation ratio is lower, making it more susceptible to unexpected downturns in the economy.

Adidas’s current ratio stands at 1.3x as of December 2018. From December 2017 to December 2021, it averaged 1.4x. The current ratio peaked at 1.6x in December 2021. It sank to a five-year low of 1.2x in December 2019. In addition, the Liquidity ratio increased during 2017 (4.6x) and 2018 (4.5x). The current ratio increased again in 2020 (+10.2%).

The Adidas Corporation is a global corporation that operates in the Global Sportswear Industry. It has achieved great success in the sportswear business and is one of the world’s leading sports equipment manufacturers. In 2015, it launched an initiative called “Creating the New” that aims to expand its market size. Furthermore, the company is committed to promoting fitness and sporting activities through its operation.

Value of adidas corporation
Adidas is a German multinational corporation that designs and manufactures athletic clothing and shoes. It is the largest sportswear manufacturer in Europe and the second largest sportswear company in the world. Its products are popular with athletes worldwide and are available in many different styles, colors, and materials. In addition to making athletic gear, Adidas designs and manufactures a variety of other products, including watches, bags, and other accessories.

The company is one of the leading sportswear brands and is the second largest in the world behind Nike. It has a huge market share in the sports equipment industry and generates around 55% of its revenue from this segment. In 2018, Adidas sold around 410 million pairs of shoes. The company is an official partner of many top soccer clubs in Europe and is also a major sponsor of the FIFA World Cup. Adidas has also invested a significant amount of money in the US market, where it generates the majority of its revenue.

Deadline is approaching?

Wait no more. Let us write you an essay from scratch

Receive Paper In 3 Hours
Calculate the Price
275 words
First order 10%
Total Price:
$10.99 $35.97
Calculating ellipsis
Hire an expert
This discount is valid only for orders of new customer and with the total more than 25$
This sample could have been used by your fellow student... Get your own unique essay on any topic and submit it by the deadline.

Find Out the Cost of Your Paper

Get Price