About Marketing

One of the ideas used in the process of linking consumers and marketplaces is marketing. Marketing is described as "an action and process in a market context...marketing and markets are connected," according to Finch (2012). (foreword). This definition makes it clear that marketing is necessary for a market to exist. On the other side, marketing is impossible without a market. It would not be accurate to suggest that marketing can satisfy demands and wants that didn't exist before based on this relationship. The purpose of marketing would be to establish a condition in which customers' wants are satisfied. Marketing is the one that connects the consumer to the product or service that they need to satisfy their need (Finch, 2012).
In some instances, marketing may play a major role in making consumers to spend more money, sometimes on products that are unnecessary. Finch (2012) makes it clear that marketing is more of a social process and its main role is to ensure that the consumers are in a position to purchase the goods and services that they need. In the process of doing so, marketers are likely to use all forms of tricks including manipulation and lying. Psychologists confirm that marketers make people nostalgic. As a result, most of them tend to have less concern over spending money and they prefer purchasing of something that appears so attractive at a particular moment.
Marketers are aware that there are three types of buyers; there are those who are also known as spendthrifts, some are strict and they follow their budget to the latter, and the last groups are average spenders. Most of the time, marketers are keen to understand the type of consumer that they are dealing with and they will treat them based on the same knowledge. For instance, it would take a long time to convince a customer who is not a spendthrift to use their money on a product that does not fall within their budget. In such a case, marketers would try to convince the customer the benefits of such a product. That is why Finch says that organizations survive based on their ability to market their products (Finch, 2012).
A marketing department has to conduct an in-depth analysis of the type of consumers that the organization intends to work with (Finch, 2012). At some point, marketing is presented as a social process - a condition that requires mutual communication. Consumers come in different ways and their differences are described based on a variety of factors including gender and personality among others. For example, females are known to be better bargainers than men, and men are known to be strict with aspects such as budgeting. It is necessary for a company to have an in-depth understanding of this concept or they will not be in a position to communicate with their client effectively.
The process of marketing management is also of great significance in an organization as it provides the professionals an opportunity to delineate a strategy. An organization that does not have a marketing strategy is likely to fail in helping the customer comprehend the role of a product in meeting their needs. In such a scenario, the marketers will not play their role and take the opportunity to explain to the potential consumers why they need a certain product. Thus, the marketing department is of immense significance in any organization.



Reference
Finch, J. (2012). Managerial Marketing [Electronic Version]. Retrieved from https://ashford.content.edu