Logic and purpose are used in the three essays, Kids of Kustomers, Piracy of Privacy, and Marketing Ate Our Culture. Kustomer's children take a single representative event and generalize from it. Piracy of Privacy uses a single representative event to make a broad generalization. Marketing Ate Our Culture starts with a broad statement and then draws an inference from it. Kids consumers and ads ate our culture essays are focused on character, the writer's dependability, and integrity, but in different ways. Kid's consumers create a common ground with their audience, while Marketing ate our kids organizes the case in a rational, easy-to-follow way. In the Piracy of Privacy, it's not organized in a logical order and its credibility is not well seen. In the Kids of Kustomers and marketing ate our culture have based their essay to appeals to an audience needs, values, and emotional sensibilities but in a different way. Piracy of Privacy has no emotional appeals at all. In the Kids of Kustomers, it expresses the need of children to appreciate their parents and feels they exist and thus they direct their marketing to their kids on toys. in the marketing ate our culture essay, they express the need of people watching the advertisement and those who advertise by saying it should be a contract between them. This essay compares and contrasts the three texts. Kids of Kustomers, piracy of privacy and marketing ate our clearly using the rhetoric. It uses subject to subject structure and the subjects include Logic and reason of the essay, Credibility, character and reliability of the essay, audience needs, values, and emotional sensibilities of the essay, descriptive language, and imagery and the efficiency of the essay.
Logic and reason of the essay. Kids of Kustomers, piracy of privacy and marketing ate our culture relies on logic and reason. Kids of Kustomers take a specific representative case and draws a generalization from it. It explains how only a handful of companies were directing their market towards their children and home today many manufacturing companies took this initiative (Schlosser359). Later it explains how this has become effective and its importance by mentioning McNeal who gave the marketers the nagging tactics children use to ask for their products and how important it is to use kids for marketing (Schlosser 354). Piracy of Privacy takes a specific representative case and draws generalization from it for instance in explaining the larger structure it takes a story of a man who had a divorce and when it came to his kids birthday he was sent a video game that he could buy his kid and he had to work extra hours and draws a conclusion by saying it is simple the more the market knows the more advertisers know about their customers the greater the chances of making a sale. Marketing Ate Our Culture takes a generalization and draws conclusions from it. Terry says that entertainment should be a contract. He later explains how TV stations bring good entertainments and how people watch them and to pay back the contract they should honor it by watching their advertisements, however, boring and annoying they can be (O'Reilly 4).
Credibility, character, and reliability of the essay. Kids of Kustomers establish a common establishes a common ground with its audience. Marketing ate our kids organizes its argument in logical easy to flow manner. Kids of Kustomers creates a common ground with its audience by explaining how marketers conduct a survey of children in shopping malls and organize focus groups for kids where they question them and by using this questionnaire create a common ground with its audiences (Schlosser 335). It also explains how they have clubs where they collect demographic information from the kids (Schlosser's 336). Marketing ate our culture has arranged its wok in a logic way from how Lasker started advertising from billboards and how it was influenced (OReilly 1). He began using Radio where he sponsored radio programs and later fixed commercials in between (OReilly 2). Later it came to televisions where he even provided a ready-made economic template. In the Piracy of Privacy, it's not organized in a logical order since the last part, they introduce the issue on an energy of the new idea for Israel and Palestine (Kanner 74).
Audience needs, values, and emotional sensibilities of the essay. Kids of Kustomers and Marketing Ate Our Culture have expressed an emotional appeal where it's sensitive to the needs, values, and emotion. In the Piracy of Privacy, the needs, values and emotional sensibilities are not observed but instead focuses on the marketers. In the kids of customers, it expresses how in 1980 parents needed more time for work and how many companies started directing their manufacture to the kids since they needed something that could replace time with their parents(Schlosser 353).In the marketing ate our culture it expresses need by saying advertisements should be a contract. They should give good entertainments and even if the commercials are boring and are repeated severally people need to honor the contract by watching them (O'Reilly4).In the Piracy of Privacy, they are not sensible on the values and needs of the audience. It just shows how marketers can benefit from the lack of privacy. For instance, on the story of the man divorced and needs to get a video game for the kids birthday party the marketers dont examine the audience need to spend time with the kid rather they show how the marketers benefit from it by working for the game and thus just benefiting the marketers (Kanner 42). Also how GPS can help the marketers only but not the customers (Kanner 41).
Descriptive language and imagery. In the Kids of Kustomers, the descriptive language is well shown and imagery has been shown in different ways. In the marketing ate the descriptive language is good but less imagery has been used. Whereas in the Piracy of Privacy the descriptive language is shown and imagery has also been well used. In the Kids of Kustomer, the descriptive language has been shown well in explaining how the kids clubs work (Schlosser 357). Imagery, on the other hand, has been shown by the seven nagging tactics' that have been well explained in a way one can see how kids nag (Schlosser 354).in the marketing ate our culture, descriptive language has been displayed where removal of billboards case is well explained how Johnson had to do what his wife thought was good ( O'Reilly 1). Imagery, on the other hand, is not well explained. In the piracy of privacy descriptive language is well used whereby they explain clearly how marketing is done well by the invasion of privacy where they use a kid whose parents are divorced and the kids dad must get a video game for the kid (Kanner 42). Imagery, on the other hand, is well shown on how they use GPS on people's phones to track their movements and daily activities to know what they want and by knowing they now use this to market their goods individually(Kanner 41).
The efficiency of the essays. The text that explains its argument more efficiently is the marketing ate our culture. marketing ate our culture there is efficiency but it is not as good as that in the Kids of Kustomers. Piracy of Privacy efficiency is questionable. In it, it has remained with the same idea in the whole essay on kids marketing. It has explained how it all started with a handful of companies who focused on kids marketing (Schlosser 353). It later explains how it grew and the initiative day today marketers are taking (Schlosser 355). It is unlike marketing ate our culture which has defined inefficiently about billboards then radio and then television and has explained more about-about commercial breaks which were not the point from the start (OReilly 5). Most of the parts focus on commercial breaks where they explain it should be a contract where the advertisers should bring good entertainment and although the commercial breaks are boring those who view should make an effort of watching them. In the piracy of privacy, it is the most ineffective since it explains the concepts of marketing in the same essay and the main points are not given clearly. also on the last part, it talks about energy new idea for Israel and Palestine which talks of how the privacy for themselves that is a different idea (Kanner 74).
Conclusion
In this essay, the similarities and differences of the three texts, Kid of Kustomers, Piracy of Privacy and Marketing Ate Our Culture have been given clearly using rhetoric strategies. It has been seen that the essay that has used all the rhetoric strategies clearly is the Kids of Kustomers. It has also used a good descriptive language and used some imagery making it the most effective and credible essay. In the essay, marketing ate our culture it has used the rhetoric strategies well but the arrangement of the essay was not well considered and also the topic of the essay was not well maintained. In the Piracy of Privacy, the rhetoric strategies are not well versed and the main points of the essay are not well explained. Also at the end of the essay, it has introduced another idea on marketing that is not mainly on marketing and privacy but rather other areas. Kids of Kustomers essay and Marketing Ate Our Culture are similar in many ways for example arrangement where they use specific representative case and draws a generalization from it. In the Piracy of Privacy, has many differences compared to the two essays, for example, it does not appeal to an audience needs, values, and emotional sensibilities.
Works Cited
Kanner, Allen D. "The Piracy of Privacy: Why Marketers Must Bare Our Souls." Tikkun 24.4 (2009): 41-74.
O'Reilly, Terry Edward, and Mike Tennant. The Age of Persuasion: How Marketing Ate Our Culture. ReadHowYouWant. Com, 2009.
Schlosser, Eric. "Kid Customers." Fast Food Nation: The Dark Side of the American Meal (1997): 42-46.
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