About 30 steps of development attendance of ice rink

Good media relations and mind games. The Edinburgh Capitals should make an attempt to recruit as many high-profile players as possible. This is how people will be drawn to where their high-ranking stars assist in sports. Once a fan is drawn to a club, it is difficult for them to abandon or change. Arsenal, an English Premier League football club, has a long tradition of attracting popular people as supporters, including Osama Bin Laden, Rwandan President Paul Kagame, and famous rapper Jay Z, to name a few. As the number of fans of a club continues to increase across the country and the globe, the number of match day attendance by fans will keep increasing.

Step 2: Terminals to contain sounds of celebrities or made in a manner that is humourous and sounds good to the public. There is always a tendency of people getting attracted to sounds and noises. Good sounding system mechanism installation in the town/city of the stadium of the club will lead to attracting more attendance into the stadium. Real madrid has a good sound system around the Madrid city which plays crucial role in match day fans attendance.

Step 3: They should sign both short term and long term deals with famous companies such as Nike and Adidas. Manchester united and real madrid are the biggest beneficiaries of this marketing strategy. The audience have some attraction of this big sport materials production company and therefore such deals will help to add more attendances

Step 4: They should change their tradition. Clubs like Real madrid of spain tend to sign only players mostly who are mmodels and attractive. This helps to attract companies to sign with them deals as players. This players would tend to increase the attraction of their clubs as those viewing it will tend to trace their football history

Step 5: They should target to sign high profile players. The more the good [players in a tema the more the attarcrion they would have to the fans. Humanity in general tend to associate themselves to trhe winning side hence if the t6eam keeps on winning and dorminating in the league they are participating in, the more they will attract more fans. Top clubs in USA’s Major League Soccer like New York Red Bulls have been performing best in terms of attract8ing fans because they signed famous and popular players like Youri Djorkaeff and Thierry Henry , to mention a few. Also signing should be made in a manner that is international so as to increase the number of supports. This is because a player signed has a given number of supporters in his country and therefore signing them will tend to add a significant number of fans.

Step 6: Managing staffs should be persons of high rankings and of best performers in terms of management of the club resources and marketing of the club. They should come up with products that are attractive and be in a position to give a person who buys it a good feeling of the products such as jerseys. Manchester United of English premier league has been able to survive turbulence of financially hard times due to the high profile management team whereas clubs like Real Madrid of Spanish la Liga and Arsenal of English Premier league has been excelling due to the quality and attractive branded products such as t shirts and stadiums.

Step 7: There is need to do more bench marking in other firms that are performing exemplarily and are ready to share their knowledge on aspects such as marketing. In England, Portsmouth ended up experiencing management crisis and the Westham club got saved from the same scenario because the management used the Portsmouth scenario to save their club. The club should use the knowledge gained in benchmarking to apply mechanisms that will save them and add more fans attendance.

Step 8: Adopting the viral conjunction. This technique involves making dump mistakes that are avoidable at long last like poor branding of products and then allow the media to be talking about it most of the time. The more they talk about and doing media coverage, the more the club will get to be known. This idea has helped a company like FedEx to become popular and consequently an institution due to commentators repeatedly discussing how dumb corporate name and logo changes are. As the more the club will be brought out for criticism by the bundits, commentaries and the media, the more the audience will tend to search more about it. This will soon attract more fans because of popularity. This task is risky but it is worth the gamble because every business is a gambler and the higher the gamble the higher the profitable outcome.

Step 9: Conducting a survey and taking views from the fans. The club can also bring in outside personnel to discuss and contribute their ideas on how the club can improve the number of daily attendances. The information collected from the subjects will help to know areas that people are not comfortable with. This can be done both online and offline with the guide and help from the statistics experts who will provide tangible information and findings that will help to propel the number of audience attendance. The information collected from the field and analysis from the experts can be used by the club to maximize on their strengths while improving on their point of weaknesses. This will go a way into helping them to know where the can venture into new market openings.

Step 10: The Making of the Franchises. The club should make an effort to sell some of their shares to popular personnel or high profile companies. This move will help to bring this celebrities with their fans into the club. For example, the biggest attraction of the Indian Premier League is that, here the teams are run and managed by various corporate houses or Bollywood celebrities who go through bidding procedure to buy the teams (Rodríguez, 2002).

Step 11: Television rights and sponsorships. The companies should have their own channel that will be doing much of the coverage and marketing of the clubs’ products, showing replays, analyzing their games and advertising both their products and those of their partner companies. They should also sign deals with other TV stations mostly that are airing popular games such as football. They should also send their advertisements to the national TVs and have their upcoming events aired mostly between hot moments such as after or during news anchoring. They should also have their personnel and representatives attend topical discussions on sports in other TV stations such as National TV as a way of marketing their club as well as gaining more ideas.

Step 12: Cheerleaders were one of the most important thing that is talked about, foreign girls attracted huge crowd (Schad, 2012). People tend to get attracted to the persons of opposite sex and therefore if there will be a good organization of cheerleaders, the club is likely to increase the number of audience attendance both today and in the future. The persons selected to be part of the cheerleaders should be of good model who will make a nice figurative presentation. The cheerleaders of football clubs like Juventus and Real Madrid have been known for the way they are well organized and attractive to fans. Sports such as crickets for ladies have huge attractions due to the way they are decorated and wear clothes that are attractive.

Step 13: The choice of match day events venues remain critical. The more repetitive a venue is, the more boring the fans will get to be. Home and away games need to change venues since new venues is equivalent to new fans. There is also the aspect of moving out of your geographical location such as holding the holiday and non-tournament games. Clubs like Arsenal and most other football clubs normally organize preseason tour games away from their country where they are participating in the league as a way of taking games near their abroad fans. The revenue collected during such activities is significant and also help to add more fans outside their league nations.

Step 14: The timing of game day events is very crucial. This is because, poor timing will lead to automatic reduced number of attendance. The officials should agitate to be given game time that will be appropriate to fans such as weekends and holidays. If a game is organize in the course of the week or during working days, the number of attendance registered will be low. Successful tournaments like world cup and premier leagues are famous and attract mammoth fans since it is carried out during the weekends and in hours when a larger population will be compatible with it enough to either watch from televisions or attend physically. (Schad , 2012)

Step 15: There is need to improve on opening of events and celebrations. The opening ceremonies should be organized in a manner that it will be a galla celebration. The opening ceremony of tournaments such as World cup is normally so enormous and big enough to attract a large crowd and create an urge of fans to be present physically. Though this aspect is of a large dimension, the club can apply it at their level as it will pay at long last despite the expense of the initial cost.

Step 16: Branding and Marketing. Use of models and Bollywood stars for anchoring and promotion of teams like Akshay Kumar for Delhi daredevils, Shahrukh khan for Kolkata Knight Riders (Schad , 2012). This aspect is of great importance and value as the celebrities attract large crowd. The way of branding and marketing should be made in a manner that the crowd get pulled by the attractiveness of the products. Clubs like Chelsea normally market their products by displaying their clubs past best players. Therefore for the club to succeed, they should incorporate as much as possible their best players in the product that they are marketing.

Step 17: The match day price of product plays a bigger role in the number of fans that are going to attend. Price reduction of tickets will be appropriate in attracting a larger crowd. Putting a price of ticket to an amount that will be affordable by a large population may be costly to the club on the initial phase. This effect will be profitable as time progresses and the crowd continue increasing as the club will then start increasing the amount gradually without affecting the number of attendance. Clubs like Arsenal has survived trophyless seasons with a large creowd of fans because the initial low cost of ticket price pulled the crowd which then the club has been hiking the price continuously without affecting the number of attendance.

Step 18: Scheduling of more promotional holidays. This will involve adding more games for playing during the holidays. After the end of each league, the club should organize events that will target promoting the products of their partners as well as giving back to the community. Clubs such as Chelsea have their charity foundations where their players will be participating in holidays in games whose revenue collected will be channeled towards increasing the funds of those organisations. This charity acts will be of essence in attracting the audiences.

Step 19: Market segmentation. This involve changing the way the products are selling. Over dominating in an area and at the same selling one same product is not appropriate. There is need to improve the way sales are given out in different places according to the way you dominate in that particular geographical place. There is tendency to be lenient in the regions where the number of fans are high while in areas with relatively low number of fans, the products should be sold in a manner that is economical and attracting more audiences to the club. The ways successful clubs sell their products such as jerseys is that the price varies as per the monopoly of the fans in that region.

Step 20: There is need to modernize the stadium so as to be attractive and pull a larger crowd. Atletico Madrid of Spain is working on an ultramodern stadium that is projected to add a significant number of fans to the stadium due to the design and attractiveness the modern stadium will bring. Arsenal Club also increased the number of attendances when they increased the stadium capacity and therefore the club should work to build a modern and attractive field.

Step 21: Doing charitable things like giving tickets to the less fortunate fans and having a special treatment to the persons with disabilities like having a special section where they will be staying at during the match. Such humanitarian acts normally make the society to appreciate by attending games as it shows how much fans are being valued and appreciated. Most football teams are known because most players normally give out their tshirts to the fans especially those who are disabled.

Step 22: The involvement of social media and public domains. In every match, there are funny events and dramatic occurrences that take place. The club should make an effort to make sure that such activities are aired in the TV for public domains to get them. The events should also be channeled to trend in the social media so as to attract the crowd. Such petty matters are small but crucial as people are more inclined to aspects that are dramatic in nature. Whether you like it or not, social media has become the best marketing tool for sports teams to use to try and get people to the ballpark. (Rodríguez, 2002)

Step 23: Digitization of elements of the game. This will involve a huge amount so IT specialization. The stadium should have a full functioning network coverage of wi-fi. The network will help the fans to stay connected in the internet while watching the game. There should be also an application that contain information that correspond to that found in the club’s website. This application will ease the way fans get information and access details of upcoming events without having to visit the website. The booking of tickets and ordering of products such as T-shirts should part of the components of that club’s mobile application.

Step 24: There is need to display the statistics of player from the various past games especially the recent ones. This strategy may sound lame and farfetched but it is normal that people would want to watch sporting events whose tack records they are familiar with. Players’ information should be displayed in a board as they are entering the game. There is a scoreboard giving brief information especially recent performance of that particular player as it is seen in clubs like Chelsea and Manchester United of England. Even if fans didn't play fantasy baseball, it would be a good idea to show what is going on in the game beyond the score. (Rodríguez, 2002).

Step 25: Clubs must work together to share stories of their successes with fellow league members in an effort to maximise attendances at all levels. The unique nature of the football supporter means that clubs are rarely in competition when it comes to attracting fans. A supporter will stay loyal to one team, so clubs do not risk losing fans to local rivals merely by exchanging ideas. Increasing attendances across the board can only be good for the game.

Step 26: Many of the schemes for improving attendances have shown innovation and ingenuity in a sport where 'tradition' has arguably restricted progress. With modern technology and advanced CRM systems there is a burgeoning opportunity for marketing departments of clubs to create focused marketing strategies to reach out and re-engage with all categories of supporter.

Step 28: Developing of mobile and PC application that simulates real events of the field. Common sports like football has simulation games like FIFA 2014 while other sporting car games have famous names of some clubs. This aspect much as it is in large scale, can be used by the company to strategize on how they can be popular by building a simulator application that will entail their players.

Step 29. The gambling industry has been rising of late. The club can make a marketing strategy by signing deals with them and either sponsoring them or putting them in their market place. Westham United of England is known because it is sponsored by Betway betting company

Step 30: The clubs can try to first have the dominance of the homeground fans. This can be done by giving out as many season long tickets as possible. This will play a role in first having a solid number of domestic fans before extending the region coverage. This aspect has played a huge role in growth of Barcelona fans







References

García J, Rodríguez P (2002) The determinants of football match attendance revisited empirical evidence from the Spanish football league. Journal of Sports Economics 3(1): 18-3

Chris Schad (2012) 10 Easy Ways to Improve Attendance Extracted from http://www.bleacherreport.com/articles/

Football League Awards – Shortlist In Focus: Marketing (last viewed on 15 March 2010)





More fans to ditch live football due to cost (last viewed on 15 March 2010)





National Fan Survey 2006 /07 (last viewed on 15 March 2010)